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We Need to Talk About The Kevin Bacon EE Adverts

Kevin Bacon EE Adverts

The Kevin Bacon EE Adverts weren't always a problem. The idea of him riffing off the 7 Degrees Of Separation meme - 'you want to be as connected as me?' - and referencing provincial British television series and characters was winning. It didn't yell in your face, it wasn't pointlessly weird and it was pretty engaging. I even considered covering these original ads in an 'adverts I like' post. Then I probably decided I couldn't be bothered.

But like most adverts they've thoroughly outstayed their welcome. Bacon now behaves not like a supercool movie star who you could actually have a pint with, but a creepy uncle who resembles a weasel's skeleton with an overbite that could open a tin of beans from across the road.

I've nothing against Bacon but the guy's about 77 years old and pretending to be down with the kids, even if he's sending himself up in a red latex jumpsuit when he looks like a deflated molerat, is all kinds of horrible.

"How about a bit of Bay?" How about a bit of 'fuck off with your shit music, mate'?

Britney Spears has a new album out? And? The sort of people who give a flying one about Apple Music on their new £800 smartphone are either intense 40-year-old graphic designers or people whose parents weren't even born when Britney was a sexy schoolgirl. And that desperate 'put my new one on?'. Ergh.

And just look at this parade of footy people joining 'Kev' in slurping on fat corporate cock. Horrible.

No, Bacon has jumped the shark. The pork has vaulted the piscine. It's back to your wilderness years of straight-to-video horror films, listless sequels and roles as the 'weird old one' in shortlived American sitcoms. Always waiting for the axe to fall, a mere five episodes in.

Yes it's a hard life for 80s movie stars. Between the botox, the teeth-whitening and endless nutribullets - a grisly portrait of ghastly Hollywood ageing - there's only Kevin Bacon EE Adverts to look forward to. That or the raddled red-carpet appearances of old-age - or a crossdressing death in a speedball motel room anyway. Ho hum.


James Corden Advert

So, the James Corden advert. Just when I thought I was out... they pull me back in.

I am as impervious to James Corden's supposed delights as I am to the people complaining that I'm not funny anymore. To me he seems affable - a great fella to have a pint with. I wish him no specific malice and I'm happy that other people find him funny.

To me he is a mystery, his supposed funnies as baffling as quadratic equations. I did not enjoy Gavin & Stacey, I did not watch Horne & Corden and I have never seen him in a game show.

Apparently he's a pretty good dramatic actor, though the only things I've ever actually enjoyed him in are hilarious sci-fi pisstake Cruise of the Gods and Doctor Who (in two episodes that were pretty much sci-fi pisstakes.) Apart from a Tango advert from about 50 years ago, that's it.

By all accounts Corden has gone to America to be a talkshow host. And that's all well and good. Alas, that hasn't stopped him appearing on my television every seven or eight seconds in this godawful advert. Time was someone went to the States they stayed there, to the great relief of everyone in Blighty (cf. Piers Morgan).

james corden advert

Now, a digression. This is by no means the worst advert there is. There are fully seven years of writing on this website about adverts and, lest I remind you, a lot of them involve a wiggly cartoon with an enormous vagina. Or a Nicky Campbell lookalike screaming in your face while you eat your potato waffles and try to recover from another day of drudgery. Or a horrible 'for-cash' vlog by a man called Amazing Phil who is not amazing and, for all I know, may not even be called Phil.

No, the James Corden ads are not the worst. But they are as debilitating as a nauseous hangover at a toddler's ballpool party - shouty, loud, annoying and wearying. People on Facebook and Twitter and Sky and The Sun seem to exist in a constant state of shouting these days. They're not shouting anything that makes any rational sense, just expressions of their approval, annoyance or surprise.

Think Chris Kamara, a burbling proto-human who communicates with shrieking roars and a creased forehead. Or Keith Lemon, displaying his appreciation of Holly Willoughby's breasts by leering and pointing at his cock. Dapper Laughs, with his vocabulary consisting of 'bruv', 'slut', 'bants' and 'rape'.

Just imagine a world where people communicated in audio emojis, honking their feels at one another while brandishing an iPhone. In a recent survey I did 93% of Facebook posts that people shared consisted solely of the word 'scenes', in the vast majority of these cases that single word was enough to garner around 45 Likes or similar expressions of approval. Meanwhile one in three comments contained the sarcastic words 'what a time to be alive', apparently because there is no other way in the English language to express sarcasm.

james corden advert

My thoughts exactly.

LOL. Saying 'amay-zing!' in about four syllables and a high-pitched voice. Taking a photo of a slimy burger and chips you paid £15 for and subtitling it with 'nom' or 'winning'. Ignoring the fact that most people who have ever claimed to be 'winning' are total losers, the random declaration of such a thing seems to be the accepted medium for a Uniladding, Ladbroking, Nandos-ing generation. Perhaps it's a symptom of the fact that we need to subtitle everything that happens in our lives, an existence mediated by Snapchat filters and Instagram hashtags.

"Just call me Mr Greenlight." Brilliant. Whoever came up with that really earned their money. Barking at a dog. LOL. Awkward, Brentish asides to an uninterested passenger. Amazeballs.

That all we aspire to in life is some traffic lights changing in our favour - and this is worthy of a whooping "I'm the King of the World' acclaim - is a kind of party political broadcast for 2016, perhaps the shittest year since records began.

The fact that the soundtrack to this James Corden advert is a song by a man who was killed it a car crash sums up the whole blithe vacuity of the whole enterprise. Which seems to be James Corden in a nutshell.

James Corden advert

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