AdTurds Bad Adverts – Badverts


Go Compare advert

This allegedly funny advert for Go Compare falls into the same 'memorable through being infuriating' genre and marks the company's inevitable move away from their previous bland fare to the razor-blade-in-a-bath shock tactic of the latest.

Already garnering the kind of LOL!1! Amazin! comments on Youtube that the previous ad could only dream of, it's already a staple of ad breaks every five fucking minutes.

Watchers can always turn the television off. In many ways it's the front-of-camera talent that always attract my pity. I don't imagine the money's great, and there are surely thousands of badly-paid jobs that don't require workers to make themselves look like a gigantic arse in public.

I wonder just how far this meme can go. This Go Compare effort pushed the boundaries in an all-out assault on the senses. But what about a 60-second spot for Pampers simply consisting of a siren blaring and images of nappies flashed up in Technicolor.

Of course, that's hardly the image a nappy-manufacturer want to project, but since Cadbury's have gone all ridiculous in their advertising it raises the question of how far the envelope can be pushed.

If we're lucky, this is the nadir. The alternative doesn't bear thinking about.

  • Martin Thorz

    Hate it…it is a ll that os wrong with today
    ..Battle of Britain in a fuckin insurance ad….come on…

  • The Ad Hater

    Fuck me, I can’t believe that yet ANOTHER Go Compare ad has been made. The newest one takes place in some Egyptian Tomb and it’s even more shit than all the other ads we’ve put up with! The “mummy!” part makes me want to KILL someone! Now we have SEVEN versions of the Go Compare ad and it’s just completely fucking EXCESSIVE! Please get the message Go Compare, I’m NEVER going to use your site!

  • Anonymous

    I hit mute every time it comes on TV only trouble is I am wearing out the mute button!!

  • Anonymous

    Please make it stop… Someone! Anyone!?

  • Anonymous


    It makes me fucking RAGE!!!

  • Anonymous

    I emailed them and told them I would never use their website again, out of absolute infuriation at their ad. They even emailed me back saying 'its only a bit of fun' so I emailed back and told them to fuck off.

  • Anonymous

    This is the shittiest excuse for an advert. Every time it's shown I want to rip that wire moustache off and shove it up his sphincter.

  • Anonymous

    I got mine for a tenner

  • Anonymous

    Worst most anoying fucking advert in the world!!!!! every time it comes on i change channels or turn the tv off

  • Anonymous

    Totally agree with Kate. Whoever said all advertising is good advertising does not know how much this turns you off the product. Compare the meercat is brilliant and is the first thing I have used(knowingly) because of its marketing.

  • Anonymous

    I wouldn't use them out of principle, hope they go bust for their own stupidity.

  • Kate

    I agree that advert drives me insane! Only one worse is that sodding poo at Pauls one. Makes me want to throw heavy objects at the TV! Rant over

    Kate x

Hate adverts?

This is the one chance you’ll ever get to fight back against terrible adverts. For once, the boot can be on the other foot. Deliver it to the knackers of evil – and hit the buttons below.

Still here?

You should definitely sign up below. Every extra follower makes Gladstone Brookes unhappy.