The daft claims and weird language used in the promotion of beauty products, like this one for something called Genefique Youth Activator by Lancome, is a source of considerable annoyance. Apparently this stuff’s tested with “genes” and will work in direct opposition to the forces of nature thanks to its “youth activation” formula.
How this works isn’t really explained. All you need to know is that it “activates youth” in some non-specified, possibly metaphorical or possibly literal way. A bit like how if you buy an Audi, it activates twat.
The advert also neglects to mention the retail price. If you do want to “activate youth”, a 50ml pot of this stuff is available in Superdrug branches nationwide (maybe) for a mere seventy-five pounds. Bargain!