This advert for the policing pledge has been banned by the Advertising Standards Authority for being misleading.
As it goes, I think this is a good advert, and thought the ASA’s ruling fairly hair-splitting in its judgement – in that I thought the advert fundamentally correct.
The basis premise of the ad is that 80 per cent of the time of neighbourhood police is spent doing work visible to the public – this is actually true, but the ASA thought that people were too stupid to work this out for themselves.
What this does all show is that it’s pretty difficult to present government pledges that are sufficiently divorced from political party pledges – where does one end and the other begin.
Anyway, a lot of fuss over very little in my opinion, but that’s par for the course in the current politics of outrage pushed by the media.
Personally, I’d like to see another of these adverts, where a couple of cops from the Met stop a black guy for looking funny and then give him a good hiding. Misleading? Well, that would be for the ASA to decide.