Zoe Saldana Calvin Klein advert

There’s something thoroughly hateful about this advert for some Calvin Klein knickers; it’s a smug level so high that it makes Piers Morgan look like Nelson Mandela.

It’s also possibly the quintessential pretentious art wank advert that such companies do very well; the tragedy is that somewhere in the world there are about 1,000 people who take this drivel very seriously.

It’s such utter bollocks it’s pretty hard to actually sit through; consisting of a series of trite and ultimately meaningless statements from Zoe Saldana about, well, who the hell knows?

The whole sorry affair is like a 50-second moving image interpretation of the Marxist theory of alienation – an insane insight into the minds of people who think that the material that covers your rude bits actually matters.