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The lower middle-class, regional, porky, ugly bloke in the Tesco advert

You can almost view the casting notes on this hapless chump. Lower middle-class, regional, porky, pretty ugly.

That way he's not threatening you see, and all you lower middle-class, regional, porky, pretty ugly people can relate to the lower middle-class, regional, porky, pretty ugly bloke.

Tesco isn't a massive, omniscient behemoth spunking cash on racing cars or golf tournaments. It does spend an estimated £90m on advertising in the UK of course, putting it fifth in the highest-spenders in 2009.

Advertising that's currently being spent on how much Tesco hates to spend your hard-earned cash on, er, advertising.


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