AdTurds Bad Adverts – Badverts


People think is now a dating site

I've already detailed how much I hate the new advert, and how muddled and, well, confusing, it is.

As if to prove it, AdTurds' Google Analytics account is filled with keyword queries from people who now think the price-comparison site is a dating agency, thanks to its barmy new Somebody To Love advert.

Among the queries are the following, which probably run to around three figures in terms of volumes, which go to show how baffled punters are by the new advert:

• dating
• confused .com dating
• confused dating site
• dating site
• confused. com dating
• "" dating
• confused. com dating website
• looks dating
• dating sites love confused
• dating site
• thought advert was dating
• somebody to love dating ad

There are still plenty of people of who simply appear to dislike the advert, and plenty more that just seem to be – I hate to keep saying it – confused by the whole thing. That should come as no surprise, this is's fourth or fifth attempt at finding some sort of brand identity.

There's something else that's puzzling readers on AdTurds too, and it's puzzling me too. Here are the queries in question:

• pulls microphone from vagina
• advert woman getting mic stand out of minge

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