AdTurds Bad Averts – Badverts –

31Dec/1011

People think Confused.com is now a dating site

I've already detailed how much I hate the new Confused.com advert, and how muddled and, well, confusing, it is.

As if to prove it, AdTurds' Google Analytics account is filled with keyword queries from people who now think the price-comparison site is a dating agency, thanks to its barmy new Somebody To Love advert.

Among the queries are the following, which probably run to around three figures in terms of volumes, which go to show how baffled punters are by the new advert:

• confused.com dating
• confused .com dating
• confused dating site
• confused.com dating site
• confused. com dating
• "confused.com" dating
• confused. com dating website
• confused.com looks dating
• dating sites love confused
• dating site confuse.com
• thought confused.com advert was dating
• somebody to love dating ad

There are still plenty of people of who simply appear to dislike the advert, and plenty more that just seem to be – I hate to keep saying it – confused by the whole thing. That should come as no surprise, this is Confused.com's fourth or fifth attempt at finding some sort of brand identity.

There's something else that's puzzling readers on AdTurds too, and it's puzzling me too. Here are the queries in question:

• confused.com pulls microphone from vagina
• confused.com advert woman getting mic stand out of minge

  • Pingback: Vote: Your Favourite Price-Comparison Site AdvertAdTurds – Adverts that are shit()

  • LessThanCheapman

    Do we know how many people performed those searches? Do we have IP addresses? Can we track them down, find out where they live and shoot them? People who honestly believe a very successful comparison website would suddenly turn into a dating website don’t deserve to share my oxygen.

    • Asddsa

      Spot the person who worked on it

  • LessThanCheapman

    Do we know how many people performed those searches? Do we have IP addresses? Can we track them down, find out where they live and shoot them? People who honestly believe a very successful comparison website would suddenly turn into a dating website don’t deserve to share my oxygen.

    • Robin Brown

      I think Confused.com only had themselves to blame by rolling out some of the most bizarre, poorly-focussed and generally incomprehensible adverts ever. I guess the fact they’ve since radically changed those ads suggests they knew it.

    • Asddsa

      Spot the person who worked on it

  • Pingback: When you're in a hole stop digging | AdTurds - Adverts That Are Shit()

  • Max C.

    Apparently, Confused.com was a dating site on 1 April 2009. http://www.confused.com/manchecker

  • Apparently, Confused.com was a dating site on 1 April 2009. http://www.confused.com/manchecker

  • Pingback: "You're writing about their adverts! It's what they want! | AdTurds - Adverts That Are Shit()

  • Julie Mcelhone

    i thought it was a dating agency with over 20 million subscribed,very misleading,

  • Julie Mcelhone

    i thought it was a dating agency with over 20 million subscribed,very misleading,

  • Joe

    a.k.a. bad advertising.
    whatever agency done that advert forgot that people dont pay attention 100%, leading to the wrong message. i myself thought it had turned into a dating website! guess it’s easier to compare the meerkats! 😀

  • Joe

    a.k.a. bad advertising.
    whatever agency done that advert forgot that people dont pay attention 100%, leading to the wrong message. i myself thought it had turned into a dating website! guess it’s easier to compare the meerkats! 😀

  • Pingback: Tweets that mention People think Confused.com is now a dating site | AdTurds - Adverts That Are Shit -- Topsy.com()

Hate adverts?

This is the one chance you’ll ever get to fight back against terrible adverts. For once, the boot can be on the other foot. Deliver it to the knackers of evil – and hit the buttons below.

Still here?

You should definitely sign up below. Every extra follower makes Gladstone Brookes unhappy.