I've already detailed how much I hate the new Confused.com advert, and how muddled and, well, confusing, it is.
As if to prove it, AdTurds' Google Analytics account is filled with keyword queries from people who now think the price-comparison site is a dating agency, thanks to its barmy new Somebody To Love advert.
Among the queries are the following, which probably run to around three figures in terms of volumes, which go to show how baffled punters are by the new advert:
• confused.com dating
• confused .com dating
• confused dating site
• confused.com dating site
• confused. com dating
• "confused.com" dating
• confused. com dating website
• confused.com looks dating
• dating sites love confused
• dating site confuse.com
• thought confused.com advert was dating
• somebody to love dating ad
There are still plenty of people of who simply appear to dislike the advert, and plenty more that just seem to be – I hate to keep saying it – confused by the whole thing. That should come as no surprise, this is Confused.com's fourth or fifth attempt at finding some sort of brand identity.
There's something else that's puzzling readers on AdTurds too, and it's puzzling me too. Here are the queries in question:
• confused.com pulls microphone from vagina
• confused.com advert woman getting mic stand out of minge