As we've already discovered, people think that Confused.com is now some sort of dating site thanks to its latest weird-ass ads featuring a swivel-eyed mentalist thrashing around on the screen.
After the swivel-eyed loonie warbled and wailed its way through Somebody To Love and Chain Reaction, making everybody believe that the price-comparison outfit had ventured into some sort of lonely hearts website for crazy cult members, there's now an advert out trying to reiterate the point that it's actually a website about comparing insurance quotes - something about ten billion miles away from a strange karaoke with a load of weird squiggles bouncing their tits around.
Too little too late? However annoying the meerkat, Go Compare and Moneysupermarket ads are, there's an undoubted clarity of purpose to them. The new Gio-in-space and John Prescott Money Supermarket ads suggest that these memes have a lot further to run, so I thought I'd do a poll to see which are peoples' favourites of the price comparison ad wars.
Vote for your favourite at the bottom. Before you get there, here's a reminder.
Cara Confused thing
• See more Confused.com adverts
• See more ComparetheMarket adverts
Omid Djalili thing
• See more Moneysupermarket adverts
Fat tenor thing
• See more Go Compare adverts