AdTurds Bad Adverts – Badverts

30Sep/110

Gisele Bundchen’s Charms

I can't really get worked about this one, beyond raising an eyebrow that ads like this still get made, regardless of where they originate.

Nevertheless this one has under the cosh following six complaints and the amusingly-named Women's Secretariat throwing a wobbler in protest. Even more amusingly the ad agency responsible says it was never meant to be sexist. I find this a trifle disingenuous: the whole thing is founded on sexism.

The campaign includes a scantily-clad Bündchen confessing various blunders to her husband while wearing her knickers, which is flagged up a the right way to confess to such a mishap. A voiceover tells viewers: "You're a Brazilian woman – use your charm".

Charming.