Adverts I like: Lurpak Kitchen Odyssey

Beautifully shot, good copy, wry and amusing, lovely concept. What’s not to love about this Lurpak Kitchen Odyssey advert?

Post-work. ‘Tis the hungry man’s witching hour, and a dinner-in-a-box is calling. Think: what would the French do?

Bon appetit, fridge foragers.