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10Jul/1220

Sky – Believe In Better

I'm not especially a fan of Sky, the Death Star of the TV world that's currently busy hoovering up everything value it can possibly get its grubby mitts on as part of Rupert Murdoch's (the Emperor) endless attempts to destroy the BBC.

Sky's thing is all about convincing you that it's a premium product, but it has never really been any such thing. Weighted down with an embarrassment of riches of US imports and sport it's a serious proposition, but Sky's efforts to craft its own programming over the last 20 year have frequently been cringe-inducing.

Perception, however, is everything with stuff like this - and a new generation of TV consumers will grow up thinking Sky is a necessity; that perceived value everything in this context.

Which makes this poster I spotted a couple of years ago all the more embarrassing. Ha ha.

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