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25Aug/1210

Chris Kamara and Ladbrokes stink up the airwaves

Who on Earth told Chris Kamara he was funny?

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  • Frazerio

    Chris Kamara played football, managed a bit, now talks about it. He seems to have done all of these things averagely enough, although was a bit of a pioneer as a boss (still only 3 out of 92 English League teams have a black boss).

    Whilst the standard of most football punditry (and commentary) is woeful (e,g. Match of the Day punditry), despising someone who does OK for himself despite obviously limited attributes seems a bit harsh. He hasn’t collapsed any financial systems, started any wars or routinely abused loads of children (two of these three examples can get you a knighthood), I suggest you worry less about someone with a questionable sense of humour making a few pounds while megalomaniac criminals are wreaking havoc to real people in real life.
    As adverts go (lets start with all adverts are evil), while not exactly Barney Gumbles ‘Don’t cry for me, I’m already dead’, he seems to be pricking his own ego and poking fun at ‘serious’ ads that are much more annoying.

    If I had to choose between this and Go Compare, Sheila’s Wheels, Calm down dear etc, no contest.

    • Ehhhhh. I find the ‘what about teh children bein raped!’ response a rather silly one to be honest. It’s hardly a zero sum game is it?

  • Frazerio

    Chris Kamara played football, managed a bit, now talks about it. He seems to have done all of these things averagely enough, although was a bit of a pioneer as a boss (still only 3 out of 92 English League teams have a black boss).

    Whilst the standard of most football punditry (and commentary) is woeful (e,g. Match of the Day punditry), despising someone who does OK for himself despite obviously limited attributes seems a bit harsh. He hasn’t collapsed any financial systems, started any wars or routinely abused loads of children (two of these three examples can get you a knighthood), I suggest you worry less about someone with a questionable sense of humour making a few pounds while megalomaniac criminals are wreaking havoc to real people in real life.
    As adverts go (lets start with all adverts are evil), while not exactly Barney Gumbles ‘Don’t cry for me, I’m already dead’, he seems to be pricking his own ego and poking fun at ‘serious’ ads that are much more annoying.

    If I had to choose between this and Go Compare, Sheila’s Wheels, Calm down dear etc, no contest.

    • Ehhhhh. I find the ‘what about teh children bein raped!’ response a rather silly one to be honest. It’s hardly a zero sum game is it?

  • Lee.

    A truly contemptuous pair of adverts. Why the hell is it so shouty for one thing? Oh my god

  • Lee.

    A truly contemptuous pair of adverts. Why the hell is it so shouty for one thing? Oh my god

  • Jimi Limpet

    I have, until now, agreed with every single opinion of yours I’ve ever read… But I disagree here. Kamara’s not on screen for long and, as always when he’s on camera, he looks suitably terrified. Presumably this, coupled with his footballer’s eye for acting, is why they asked him – the initial set-up is stilted enough to be convincing. Whether I’ll still think the same, when I’ve seen these ads for the millionth time (next Tuesday, probably), is a moot point. Keep up the angry work.

    • I think what I find most objectionable about this is the whole Sky-ification of this sort of low-rent popular culture. Kamara may – arguably – have more comic timing than, for example, Lee Dixon but it’s the notion that this sort of thing is actually funny. The fact that he’s referred to as ‘Kammy’ (viz. the cricket commentary where everyone seems to have a manufactured nickname for one another, despite the fact they all hate one another). The way that these awful products – Sky, betting companies, shit lager companies, fast food companies – have created a meme of a noughties/teenies man (a fat, charmless, gibbering twat). The fact that Ladbrokes wants to convey the idea that having a bet is a ‘fun and contemporary thing to do’ (as opposed to witless and evil). The crash-bang-wallop Banzai-versus-Compario head drill style of advertising.

      I hate all of these things. And Chris Kamara is a kind of poster boy for it all. And, because of all this, I utterly despise him.

  • Jimi Limpet

    I have, until now, agreed with every single opinion of yours I’ve ever read… But I disagree here. Kamara’s not on screen for long and, as always when he’s on camera, he looks suitably terrified. Presumably this, coupled with his footballer’s eye for acting, is why they asked him – the initial set-up is stilted enough to be convincing. Whether I’ll still think the same, when I’ve seen these ads for the millionth time (next Tuesday, probably), is a moot point. Keep up the angry work.

    • Robin Brown

      I think what I find most objectionable about this is the whole Sky-ification of this sort of low-rent popular culture. Kamara may – arguably – have more comic timing than, for example, Lee Dixon but it’s the notion that this sort of thing is actually funny. The fact that he’s referred to as ‘Kammy’ (viz. the cricket commentary where everyone seems to have a manufactured nickname for one another, despite the fact they all hate one another). The way that these awful products – Sky, betting companies, shit lager companies, fast food companies – have created a meme of a noughties/teenies man (a fat, charmless, gibbering twat). The fact that Ladbrokes wants to convey the idea that having a bet is a ‘fun and contemporary thing to do’ (as opposed to witless and evil). The crash-bang-wallop Banzai-versus-Compario head drill style of advertising.

      I hate all of these things. And Chris Kamara is a kind of poster boy for it all. And, because of all this, I utterly despise him.

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