This advert can be summed up thus, by the reactions of my housemate over a few days of seeing this ad, which seems to be on at least four times every ad break:
So, there you have it. Love at first sight to disinterest within the lifespan of a televisions advert. That's less impressive than a mayfly's pitiful lifecycle.
Will Secret Escapes mind? Of course not. With companies like this who don't offer a product, unique service or anything that isn't easily copied and replicated, the market is crammed with competitors.
How do you tell if one is better than another? You don't. The quality of service, the scope of the hotels on offer, the prices available. If there is any difference between them it's impossible to discern. So how else to advertise yourself?
Carpet-bombing with a fit girl. Carpet-girl bombing. Girl-carpet bombing. Bomb-girl carpeting. She's called Camilla Arfwedson if you're interested. And, Camilla, if you're reading I reckon my mate would still be happy to take you out for a date.