Some adverts go beyond being a bit shit or annoying, they're actually egregious. Offensive, even.
The notion that horrible burgers can mend bridges between families is not only ridiculous, it's also insulting and just wrong. Side-serving of emotional manipulation with your fries, sir?
As it goes I do have McDonalds in common with loads of people. Like millions of others - and for very good reasons indeed - I wouldn't be seen dead in one.
Sugar-flavoured empty-calorie gackburger? Nah, you're alright.