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18May/160

New Fage Yoghurt Advert

"Hurry up garlic, there's a dish in distress." So concludes this new Fage Yoghurt advert, which poses the unlikely TV detective pairing of, er, some garlic and some yoghurt.

I'm not convinced it's up there with Sherlock and Watson, or Morse and Lewis, but I'm well prepared to believe it's better than Rosemary & Thyme. As is traditional these days one of them - I'm guessing Yoghurt - will suffer from some sort of modish mental illness. Let's say anxiety attacks, for which she's undergoing a course of Cognitive Behavioural Therapy.

fage yoghurt advert

She's got a broken marriage behind her too and a strained (geddit) relationship with her two kids, who are called Curd and Good Bacteria. When life gets her down she's prone to hitting the bottle - and I don't mean tahini!

(Incidentally, the first few times I watched this advert I thought the simpering voiceover was talking about 'creamy strange yoghurt', which would be an interesting pitch).

Anyway, Garlic, he's easygoing and wisecracking. OK, he doesn't play by the book and he's got some rough edges, but he gets results. There's more than meets the eye to this Jack The Lad though. And if we know him like we think we do, Garlic has probably got his eye on a tasty dish! You're our hero, Garlic!

fage yoghurt advert

Together Yoghurt and Garlic will probably get into all sorts of scrapes. Plus there's the added 'will they; won't they' suspense. Think Mulder and Scully, but with an allium and milk fermentation. She's creamy and thick and he's flavour-packed.

Their arch enemy, Bland, is probably a crime-boss, though an oddly tasteless villain. Occasionally they meet up with underworld informant, Salt, and retired creeping vine, Cucumber.

If you hadn't guessed I thought this Fage Yoghurt advert was fucking ridiculous. Two things of note though. Fage? And how much raw of Garlic's flavoured-packed cloves are piling into Yoghurt in this ad? Dirty Garlic and Yoghurt! Get a room you two!

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