AdTurds Bad Adverts – Badverts


Banned Adverts! (Actual Advert May Not Be Banned)

Thank God for the media showing us the banned images!

Thank God for the media showing us the banned images!


"Oh, hello, what's this. Maybe some pictures of women in the nip..."

"This Body-Positive Ad Starring Ashley Graham Has Been Banned For Being ‘Too Sexy’!"

"Well, I'm outraged about this. After all, who'd ban a body-positive ad? Apart from MANSPLAINING MEN!"

"Just when you think we’re beginning to make grounds in breaking down one-size-fits-all beauty boundaries within the media, two major US TV networks go and ban a body-positive advert featuring plus-sized models including Sports Illustrated cover girl Ashley Graham."

"JUST when we're beginning to make grounds in breaking down one-size-fits-all beauty boundaries within the media. I wonder if Donald Trump has something to do with this."

"The new ad, part of Lane Bryant’s body positive campaign #ThisBody, features Ashley and other plus-sized models wearing either lingerie or nothing at all and sharing the aspect of their body that make them most proud, with the phrase “This body..”

"Good on them. Women should be proud of their bodies. Maybe not so much if they have significant health problems as a result of obesity. Hmm. better make sure I never say that out loud."

Woah! What a load of publicity for the banned advert!

Woah! What a load of publicity for the banned advert!

The 30-second clip was designed to empower women and encourage them to celebrate body-positivity and diversity in an unapologetic way. The ad does include some close-up shots of body-parts and a breastfeeding model, but it’s not anything we haven’t seen before, say on a Dove advert. Unfortunately though, both ABC and NBC, don’t agree and have rejected the empowering advert for being too ‘sexy’.

"After all the empowering too. What possible reason could they have to reject the empowering advert, which is empowering? They probably hate empowerment. After all we've all seen nips on Dove advert, probably. Probably just too empoweringly sexy for The Man!"

Neither network has publicly said specifically why they’ve chosen not to run the commercial but a representative from NBC denied the network had outright ‘rejected’ the ad.

"Those sons of bitches.. hang on, they HAVEN'T rejected it?"

“As part of the normal advertising standards process, we reviewed a rough cut of the ad and asked for minor edits to comply with broadcast indecency guidelines,” a spokesperson said in a statement. “The ad was not rejected and we welcome the updated creative.”

"So they haven't banned it. That would put a wholly different complexion on the whole issue I guess. I wonder why they only pointed that out at the end of the article. It's almost as if the company behind the advert and the reporter were complicit in a spot of collective ignorance that would be mutually beneficial in terms of the resulting publicity if - for example - the whole story was given the dubious slant of body-positive images of breastfeeding women being banned simply because they' plus-sized and breastfeeding. Like the sort of thing would play REALLY well on social media because it would annoy people AND feature women running around in the nip. Almost as if the company who put out this advert and complained about it NOT being banned - and the reporter for Yahoo! - were kind of exploiting the nudiness of the plus-size models for their own benefit."

Well I never. They've had loads of their ads banned!

Well I never. They've had loads of their ads banned!

But Lane Bryant have hinted they believe the reason behind the snub could be due to the models’ ‘sizes’.


In a statement about the subject they wrote:

“The This Body campaign was meant to be a fun way for us to celebrate and honor women of all shapes and sizes. What is too much for some does not hold true for others. All women should be celebrated and feel empowered to express themselves as they see fit. We want her to know she can attract as much media attention, look just as striking as any woman, and decide what beautiful means to her. The This Body commercial holds nothing back. It is a true celebration of women of all sizes doing what makes THEM feel beautiful whether its breastfeeding their newborn, flaunting their bodies the way they see fit, breaking down barriers all around and simply being who they are or want to be!”

"Good on em! Yay girls! At least we got to see loads of hot chicks running around in the nip. And indulged in some righteous anger on Facebook. And maybe that's the point..."

Warning: The extremely graphic but empowering banned adverts are included below


Show People You Care This Xmas – Don’t Buy Anything

wwe christmas advert

I'm not a fruitcake. I don't live in a hovel and only come out to shake a fist at the rest of the world. I have never actually killed anyone involved in advertising, nor do I intend to. In most respects I'm a normal human being, despite this blog being apparently written by someone with only a passing familiarity with sanity.

I shop at Tesco and I love driving fast cars and I eat meat and I'm probably a hypocrite in the things I rail against. It's basically modern life. You can't realistically escape sanctioning - even in a tiny way - egregious things through your wallet. Forget voting - in this day and age the money in your pocket and what you choose to do with it is realistically the most power you have. But there's little doubt I probably buy clothes made in sweat shops, eat food grown on the other side of the world and burn petrol more eagerly than most. That's life, frankly.

But it doesn't mean that I shrug my shoulders at this stuff. It doesn't mean that I don't try to mitigate my impact on the world: to support local business, put out the recycling and turn the lights out when I leave the room. I don't eat foie gras, I buy The Big Issue, I try to avoid the companies I find most distasteful and I sign petitions. I'm probably rather quaint in that I try to boycott companies I know do bad stuff: News International, Shell, Amazon, Russell Howard... In my own way I do my best to be good person.

These are tiny acts of protest against a world increasingly geared up to turn its own natural resources into cheap, tacky shit and then burn it. To turn leopards and rainforest and puffins into DVD boxsets and burgers and Beats By Dre headphones. And there's not a huge amount more than any one of us can do. But I've hit upon a realisation in years past that makes me a lot happier with the insanity of globalised capitalism.

I don't need anything else. I don't need any more DVDs, I don't need another car, I certainly don't need more clothes and I'm not going to but that Dolce Gusto coffee maker. Why? Because I've got everything I could possibly need. And getting more things doesn't make me happier. It doesn't make you happier either. It just doesn't - and this is perhaps the most important realisation you will ever make. Because this realisation, inversely, will make you feel happier.

I don't ask for anything at Christmas. When people ask what I want, I tell them I don't want anything. Let's put the money towards a nice meal or a day out instead. Or save it for a weekend break or next year's Summer holiday. But I don't need a thing to prove to me that other people care about me. Apart from Adidas trainers, but we'll gloss over that.

I'm not stupid though. I'm not blind to the idea that other people might not feel the same way - that we're used to seeing the giving of gifts as an expression of love. That's fine by me, because I rather like giving people presents. But the idea that I will give someone an electrical device, a box-set of Game Of Sodding Thrones or an item of clothing they almost certainly don't want or need seems, to me, totally bonkers.

I like giving people books, food and booze. Second-hand books particularly that I know - I know - someone will love. I like giving people ornaments or curios from little craft shops - I bet you know one in your town struggling to keep its head above water. Gift memberships. Stuff that has been handmade, just for them. Art, music - or just a memento. I make sloe gin and I make jars of chutney. I know an independent wine merchant and buy amazing plonk from him. I know independent brewers and bakers and will be paying them a visit. I especially like giving to charity in their name. There's probably one or two people on the receiving end of this stuff who think I'm a self-righteous tightwad, but these are the sort of things I find that people really appreciate.

So those are the things I give. And they're the reasons I find adverts - especially adverts at this time of year - so obnoxious. Their reason to exist is to stop us being more thoughtful, more considerate. And to make us drop £50 on a load of old shit. Have you seen the shit they sell at Iceland? The high-stacked dross you couldn't possibly need at Aldi and Lidl? And the sheer amount of leather gloves, novelty olive oils and decorative... things. These habits are hard to break - but if we don't break them we will destroy this planet and everything in it. The new WWF advert spells it out in appalling, terrifying and shameful statistics. All that fucking rubbish you have piled up in your house has been made by burning the planet.

You can make yourself feel a bit better - or make someone else feel a bit better - by chipping in a few quid here and there. A tiny blow against the modern world, against a military-industrial complex that we know is as mad as George Osborne, with his little Roman Emperor haircut and glinting eyes, is all you can hope for. But it's better than nothing. And it's better than an ironic Minion lunchbox.

Show someone you care this Christmas - don't buy them anything.

• Here are five amazing gifts - or places where you can buy them - this Christmas

Give nature a home through an RSPB gift membership

Adopt an endangered animal for someone through the WWF

Buy a meal for a homeless person through Crisis

Help ensure our National Trust parklands don't get sold off to developers with a gift membership - or help preserve our best and oldest buildings

Buy fair-trade products from around the world through Traidcraft or Oxfam

Hate adverts?

This is the one chance you’ll ever get to fight back against terrible adverts. For once, the boot can be on the other foot. Deliver it to the knackers of evil – and hit the buttons below.

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