NB. The link in the last paragraph of this article is very Not Safe For Work
Hmmm. What's going on here then? Apparently you can get nectar points from Confused.com by blah blah blah whatever.
Anyway, what's actually interesting about this is that Confused.com is continuing to plough a rather genitalia-fixated furrow. As ever there are plenty of bouncing breasts on display here but, also as ever, the main focus is on Cara Confused.com's vagina.
You know the one, the vagina that is apparently the gateway to another dimension – one that allows for objects as big as cars to be stashed up Cara's muff.
This new advert introduces another talent her minge apparently possesses. It apparently produces nectar points. It's rather coyly skipped over in the ad, but if you go the trouble of playing it frame-by-frame (something I think we can all agree is vital research) it's clear that what nestles between Cara's legs isn't simply a honeypot. It's, well, a nectarpot.
Not only that but a dog emerges from between Cara's legs with its tongue lolling out of its mouth. Cara looks perturbed, as well she might after depositing a vase full of nectar points from her vagina, having apparently been licked there by a dog. As for Cara's breasts? Well, she may want to check with her private clinic that no French silicone went into her implants, as they seem to have grown significantly since last year.
What to make of all this? Well, if Confused.com thinks that playing up the bouncing breasts and multi-talented clunge works for them so be it. It seems fairly clear that this is no longer - if it ever was - a mistake. A game developed by Confused.com called Cara's Magic Pocket seems to confirm this.
So, where do we go from here? Maybe Confused.com will follow Churchill (now with Martin Clunes) and add a celebrity to partner Cara in future ads. Imagine Jeff Brazier falling, dripping out of Cara's vajayjay. Or Sian Lloyd reaching up into Cara's womb, James Herriot-style, and pulling out a loyalty card. Or the entire Four Poofs and a Piano tumbling out and striking up a tune?
Arresting images all. Bot quite as arresting as these images from Rule 34 of Cara engaged in some rather naughty activities. Confused.com may deprecate them, but with ads like this one on the go, they've no-one to blame but themselves.
Suffice it to say I don't enjoy Confused.com's karaoke adverts and would gladly throw Cara Confused in the path of a particularly swift, spiky train but there's something that goes beyond a simple dislike - it's the weirdness of it all. Where are they trying to take these ads and why the odd choices of songs, bizarre pitch and peculiar details?
Chief among these is the fact that Cara apparently pulls things out of her vagina that have no business being there. Cars, laptops, flowers, a mic stand, Russell Harty...
"A-ha!," comes an inevitable response. "You noticed it, so it works!" Personally I think this argument is absolute balls, particularly when it comes to aligning your brand with cavernous vaginas, but if it keeps the guys at Confused.com Towers amused then who am I to argue?
Readers are also confused by this scatalogical, nay gynaecological, development in the adverts - hence the following actual keyword phrases people have been typing into their browsers on their journey towards the site.
Those whose curiosity develops even further may want to direct their browsers at the even-more NSFW Rule 34 website for more pictorial suggestions as to exactly what Cara has lodged up her funnel.
Cara Confused.com's fanny keywords
confused microphone minge
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mic stand minge
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• confused.com advert woman getting mic stand out of minge
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who designed the confused.com advert with the woman getting the micro phone from here fanny?
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anyone else noticed the fact that in the confused.com advert she pulls an eintire mic and stand out of herself
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confused.com advert... she pulls a laptop out her vag ??.....
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Not only that but there's seemingly more of a trend in the more recent ads for enormous bouncing breasts all over the place...
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Is there such thing as a 'favourite price-comparison website advert'? It's a bit like 'favourite dictator' or 'favourite plague-carrying creature' really isn't it? The least of several evils or somesuch.
Still, I was curious as to whether it was possible to create something memorable and reasonably enjoyable - or 'reasonably not irritating' at least - so I created a poll to find out the UK's favourite price-comparison adverts, and form what would almost certainly be the most incisive, wide-ranging, in-depth and analytical, er, analysis of the ads ever prepared - ever.
Something that works for the advertiser and doesn't drive viewers to murderous, visceral hatred. Let's face it, creating a price-comparison advert that doesn't drive people to uncontrolled defecation several times a day is a massive win in these stakes.
With the number of votes nearing 100 I decided that the time was right to analyse the results. Well, that and the fact that I was quickly losing interest in the topic.
I had a feeling one would be way out in front, with the other three rooted to the foot of the table (to borrow a phrase used by every sports commentator when discussing Premiership football), with a sprinkling of 'Fuck you! They all suck!' responses - which are entirely reasonable under the circumstances - fighting it out with Confused.com and Go Compare.
But while I was correct on the first count - there was a runaway winner with over half of the vote - I was surprised that one of the competitors pushed the leader close for a long time before taking second place with almost one third of the total vote.
What does this tell us? Well, firstly it seems to tell us that people are indeed amused by - and fond of - Aleksandr Orlov, the Russian meerkat perpetually frustrated by idiot internetters mistaking his rodent-prostitution website for a price-comparison website.
For what it's worth I think the CompareTheMeerkat adverts are by far the best of the bunch, with a clear message and clarity of brand and purpose. And a neat, amusing pun to boot. Well done to agency VCCP for achieving the seemingly impossible.
Runner-up was Omid Djalili's efforts as Haggle Hero for MoneySupermarket adverts, a bonkers Iranian mithering unlikely celebrities for not trying to get better deals on their insurance.
I found the Nigel Mansell and John Prescott ads pretty good the first couple of times I saw them - the ads settling into a comfortable routine after some initially dubious first efforts - and the fact that Djalili's arrival heralded the departure of that Peter Jones berk and his series of embarrassing ads raises it even higher in my eyes.
As Germaine Greer reportedly said of the Jones adverts: "I thought being rich meant you didn't have to suck that kind of cock." Nice one Germaine.
Third place was taken by Confused.com with its brilliant set of adverts featuring a swivel-eyed bouncing-breasted fruit loop warbling bad karaoke that makes everyone think it's a dating service.
My thoughts are well-documented, but I will recount a conversation I recently had with someone who works at Confused.com - the gist of which is that everyone at Confused.com is well aware of how awful the ads are apart from the marketing department. Make of that what you will.
Second to the bottom were a series of responses that would normally comprise the 'Don't know' option, but in this case comprised a kind of 'Fuck you! They're all shit!' option. Fair enough.
And in last place - somewhat surprisingly to me - was poor old Gio Compario, the fat tenor, who finds himself in a series of unlikely situations singing operatically about price comparison websites.
Sheer overexposure? Is it time to kill off Gio? Hardly - while it's possible to read something into the good results for CompareTheMarket.com and MoneySupermarket.com it's less clear to discern whether people actually dislike the Confused.com or GoCompare.com adverts.
Perhaps they just don't make as much of an impression; perhaps the adverts are disliked, though that doesn't say much of their penetration; perhaps people are overfamiliar with them. And perhaps the people who are more inclined to like it are less likely to stumble across this website and vote for all sorts of reasons. They don't use the computer; they don't search the web; they didn't find this website; they don't search for bad adverts websites; SEO; blindness; mental derangement.
What I'm saying is that this is hardly scientific. Having said that I'm going to pretend it is, because a spot of own-trumpet-blowing never did anyone any harm.
So there you have it. Aleksandr Orlov - aka CompareTheMarket.com/CompareTheMeerkat.com - is the winner. Imagine the CGI meerkat receiving a golden turd mounted on fist with a single, middle, upraised finger. And Djalili getting a silver one. And Cara Confused having her stupid goggle-eyed head cleaved in two by a giant scythe.
And understand that I still hate them all.
As we've already discovered, people think that Confused.com is now some sort of dating site thanks to its latest weird-ass ads featuring a swivel-eyed mentalist thrashing around on the screen.
After the swivel-eyed loonie warbled and wailed its way through Somebody To Love and Chain Reaction, making everybody believe that the price-comparison outfit had ventured into some sort of lonely hearts website for crazy cult members, there's now an advert out trying to reiterate the point that it's actually a website about comparing insurance quotes - something about ten billion miles away from a strange karaoke with a load of weird squiggles bouncing their tits around.
Too little too late? However annoying the meerkat, Go Compare and Moneysupermarket ads are, there's an undoubted clarity of purpose to them. The new Gio-in-space and John Prescott Money Supermarket ads suggest that these memes have a lot further to run, so I thought I'd do a poll to see which are peoples' favourites of the price comparison ad wars.
Vote for your favourite at the bottom. Before you get there, here's a reminder.
Cara Confused thing
See more Confused.com adverts
See more ComparetheMarket adverts
Omid Djalili thing
See more Moneysupermarket adverts
Fat tenor thing
See more Go Compare adverts
So, a couple of months after a gibberish advert that made everyone think Confused.com is a dating site, we now have an advert that makes people think, er, something else not obviously related to price comparison websites.
This time Diana Ross's Chain Reaction gets the awful warbling treatment from Louise Dearman, which means Cara Fucking Confused is throwing herself around the screen like a swivel-eyed tramp with St Vitus' Dance, pulling bunches of flowers out of her muff alongside a load of other cult members, most of which seem to have pendulous bouncing breasts and are of every bloody ethnic grouping and various abilities or disabilities known to man – just to reinforce that Cara's Jonestown-like cult don't discriminate.
Interestingly, as I write this, the new Confused.com advert has 29 likes and seven dislikes – a particularly high rate of dislikes for advert on Youtube, where the like-to-dislike ratio is usually around five per cent.
I find this heartening. Despite the idiotic campaign across multiple platforms, despite the money that's obviously been chucked at it there are many who hate this shitty advert as much as I do.
Just not as heartening as I'd find seeing Cara skewered on a gigantic spike as all her followers slump to the ground, having drunk their last drink at their lunatic leader's final command.
Now fuck off.
I've already detailed how much I hate the new Confused.com advert, and how muddled and, well, confusing, it is.
As if to prove it, AdTurds' Google Analytics account is filled with keyword queries from people who now think the price-comparison site is a dating agency, thanks to its barmy new Somebody To Love advert.
Among the queries are the following, which probably run to around three figures in terms of volumes, which go to show how baffled punters are by the new advert:
• confused.com dating
• confused .com dating
• confused dating site
• confused.com dating site
• confused. com dating
• "confused.com" dating
• confused. com dating website
• confused.com looks dating
• dating sites love confused
• dating site confuse.com
• thought confused.com advert was dating
• somebody to love dating ad
There are still plenty of people of who simply appear to dislike the advert, and plenty more that just seem to be – I hate to keep saying it – confused by the whole thing. That should come as no surprise, this is Confused.com's fourth or fifth attempt at finding some sort of brand identity.
There's something else that's puzzling readers on AdTurds too, and it's puzzling me too. Here are the queries in question:
• confused.com pulls microphone from vagina
• confused.com advert woman getting mic stand out of minge
Here's Confused.com's latest steaming pile of dung, by far its worst yet, featuring an awful scribbly thing singing Queen's Somebody To Love.
This is clearly Confused.com's most recent attempt to come up with a 'character' for its adverts that can rival Geo Compario from Go Compare and Aleksandr Orlov from Compare the Market (Confused.com makes all its adverts in-house, perhaps explaining why they're all so unutterably dire).
Previous Confused.com (s)hits include the baffling Confucius Yoda thing; a load of commoners talking about how incredible their experience of using a particular price-comparison website is; the weirdy two-dimensional set ones with a load of people acting like twats; and the original with Nicky Campbell kicking things off by going AAAAAAAAAGGGGGGGGGGHHHHHHHHHHHH!
Watching Confused.com desperately trying to locate some kind of brand strategy, thrashing back and forth with a succession of appalling advert, has been vaguely pitiful.
The latest gives some sort of life to the original wavy-haired screaming thing that has appeared on the Confused.com logo for some time. Now it's called Cara and just want to find somebody to love. Or something. Or maybe it'a saying that customers have found something to love, in the shape of Confused.com.
To suggest that people love using a price-comparison website is to fundamentally misunderstand why people use things like price-comparison websites, to my mind. I have to go to work every day, shave my face from time to time and occasionally suffer going to the weddings of people I've never met. It doesn't mean I like doing them.
In giving life to Cara Confused, or whatever she's called, Confused.com has - perhaps - created one of the most unlovely characters on television. Arguably one of the more disturbing too. The wavy hair makes her look like a crazy cat lady; the maniacal stare makes her look like a killer; the painted smiles on the billions of twitching cartoons remind me of the kool-aid drinking visages of a load of dim, doomed cult members.
Just what the fuck is all of this about? What's with the song? How does a song about Fredddie Mercury's love life translate to car insurance? I don't like Queen, but Somebody To Love is actually rather bittersweet - a defiant rallying cry against the drudgery and loneliness of modern life. To co-opt it for your latest abysmal advert shilling your stupid website is actually pretty obnoxious.
And the ad itself? Cara actually appears to pull a microphone stand out of her minge. What the fuck is up with that? Confused.com is '18 million strong' we're told at the end. By what standards? In what way? In the sense that that's how many people have used your service? Somehow I doubt that 0.1 per cent of them would be prepared to say that they 'loved' Confused.com. By those standards Anusol is probably 50 million strong.
I find this advert utterly hateful. Far worse than Geo, far worse than Omid Djalili's ads for MoneySupermarket.com and, obviously, a country mile away from the entertaining meerkat adverts. And it's yet another bizarre change in direction away from the previous efforts.
The only solace I can find is in imagining every single one of the people in the cartoon dead from imbibing some poison straight from Cara's vagina itself.