AdTurds Bad Adverts – Badverts

3Sep/174

Go Compare Advert Proves Advertising Doesn’t Work

go compare advert

Yes it's another Go Compare advert. I thought a long time ago I had nothing left to say about them and, indeed, there's not much new to this latest effort featuring Gio Compario wingwalking over English landmarks with some musicians because blah.

Astonishingly and worryingly this advert has been on Youtube at the time of writing - and it has 2.5 million views. Two-and-a-half million people - 2.49m more than vote in local elections - have decided that they wanted to spend a minute of their time watching the latest Go Compare advert. I mean I know people actually voted for Brexit and Trump but this is on a whole different level.

"Ah but you watch the adverts!" someone usually claims in response to these missives, as if they've discovered the Ark of the Covenant and solved Fermat's Last Theorem in one fell swoop. Well yes, I have. Twice in fact. But I suffer for the good of humanity, like those people who sting themselves so they can research the effects of your arm turning into rotting offal and sliding off your body like a fried egg hitting a window.

go compare advert £2bn

Anyway, something did catch my eye that I thought was interesting. This advert is about the amount of money there is out there being wasted because people don't switch. They don't switch energy suppliers, home insurance, car insurance... and £2bn a year goes into the pockets of utilities companies who, as we all know, barely have a pot to piss in.

Four out of five don't bother - in the knowledge that it could save them around £100 a year. Imagine that. Someone says 'if you fill in a couple of forms on the internet I'll give you a ton' and they shrug and go and watch Love Island on catch-up.

Why is this significant? Because it throws into doubt the efficacy of all sorts of things: privatisation of utilities being better for consumers, the invisible hand of the market, advertising...

So there you have it. You were good for something Gio - proving your own uselessness. Now fuck off.

Tagged as: 4 Comments
12Feb/170

The Worst Advert of 2016

Well. I didn't see that coming. You can add the victory of the MoneySupermarket Strutters in the poll to find the worst advert of 2016 to Brexit and Trump. Somehow the advert has ended up feeling the worst of that shitty triumvirate, though arguably it's less likely to cause the end of human existence as we know it.

The meerkats have settled into a sort of low-level 'it's-never-going-away-deal-with-it' humadruzz; GoCompare regenerates every month or so in an effort to find a new non-lethal weapon designed to make you purge your stomach and void your bowels; Confused.com has thrown its no-inconsiderable weight behind the not-inconsiderable weight of James Corden.

worst advert of 2016

They're all annoying, but none of them wear it so badly as the MoneySupermarket adverts, which also display a wholly undeserved smugness. The freak hit of the EpicStrut advert has spawned a series of total duds, carpet-bombing the airwaves like the pitiful follow-up singles of an already-forgotten X-Factor winner. It's a zombie that's still alive even though all its limbs have been hacked off.

That the MoneySupermarket strutters managed to destroy a field full of debilitating, quite appalling adverts speaks of a deep loathing among the public that outpaces even faeces-packed nutribullets such as James Corden's Mr Greenlight advert, the abysmal 'children talking about wiping their bottoms; Andrex adverts, the fucking GoCompare cabbie (part-Greg Wallace, part-David Yelland, twice as abysmal) and even The Bloody Admiral.

Notable 'other' answers are included in the Wordle below, but Shpock was a common choice. It's also worth noticing that James Corden becomes the first person in the best part of a decade to attract a significant number of votes in two different adverts.

Where once banishment to a different continent once brought sweet relief, Corden seems to have become some sort of purgatorial instrument, destined to torment us in perpetuity.

The #epicwars - with strutters, builders and accountants (and random fat woman) - may have combined to create the worst advert of 2016, but it feels like Corden will abide for many, many decades.

worst advert of 2016

Hate adverts?

This is the one chance you’ll ever get to fight back against terrible adverts. For once, the boot can be on the other foot. Deliver it to the knackers of evil – and hit the buttons below.

Still here?

You should definitely sign up below. Every extra follower makes Gladstone Brookes unhappy.