AdTurds Bad Adverts – Badverts

12Dec/0920

Here come the girls – Boots advert 2009

Fuck off

Tagged as: Leave a comment
  • Pingback: 2015 Advertising Keywords: Sick Inside  - AdTurds()

  • Phil

    Agree- have boycotted Boots for 2 years now. 

  • Phil

    Agree- have boycotted Boots for 2 years now. 

  • pauln182

    totally agree. Absolute man-bashing cr*p. They’ve been running this series for a while now. I’ve decided to stop shopping there. But am also going to tell Boots and ASA. In particular, there’s no point in boycotting a company unless you tell them why so they can calculate the economic loss. Else they’ll chalk it off to product line / seasonality / recession or whatever!

    http://www.asa.org.uk/Complaints/How-to-complain/Online-Form.aspx
    http://www.boots.com/webapp/wcs/stores/servlet/ContactView?storeId=10052&type=

    • AF

      I have done my bit and posted this on the Boots site:

      Due to the sexist TV advertising campaign (“When
      he’s ill but you don’t have time to be”) depicting women as strong and men as pathetic I will not be stepping foot inside a Boots store ever again.

      I used to consider Boots a very good retailer and have bought electrical items and aftershave/EDT here many times. The shift to market itself (in a grossly offensive way) as a women’s shop means I will not consider it again.

      As a 35-year-old male who is in good health I have never been amused by “man flu” references. In fact, I consider the notion that health is only a women’s issue as disgusting and to have far-reaching societal effects such as high male suicide rates and underfunding of research into male cancers.

      I am writing this brief note in the hope that it will be acknowledged and absorbed by the marketing team. My boycott of the store will now be factored into sales figures as an economic loss rather than masked as seasonal/product range differences, etc.

  • Anonymous

    totally agree. Absolute man-bashing cr*p. They’ve been running this series for a while now. I’ve decided to stop shopping there. But am also going to tell Boots and ASA. In particular, there’s no point in boycotting a company unless you tell them why so they can calculate the economic loss. Else they’ll chalk it off to product line / seasonality / recession or whatever!

    http://www.asa.org.uk/Complaints/How-to-complain/Online-Form.aspx
    http://www.boots.com/webapp/wcs/stores/servlet/ContactView?storeId=10052&type=

    • AF

      I have done my bit and posted this on the Boots site:

      Due to the sexist TV advertising campaign (“When
      he’s ill but you don’t have time to be”) depicting women as strong and men as pathetic I will not be stepping foot inside a Boots store ever again.

      I used to consider Boots a very good retailer and have bought electrical items and aftershave/EDT here many times. The shift to market itself (in a grossly offensive way) as a women’s shop means I will not consider it again.

      As a 35-year-old male who is in good health I have never been amused by “man flu” references. In fact, I consider the notion that health is only a women’s issue as disgusting and to have far-reaching societal effects such as high male suicide rates and underfunding of research into male cancers.

      I am writing this brief note in the hope that it will be acknowledged and absorbed by the marketing team. My boycott of the store will now be factored into sales figures as an economic loss rather than masked as seasonal/product range differences, etc.

  • eon

    strange thing about that advert – the women dont look like theyve had any medicine and obviously the useless men havent taken any – so who the hell is buying the stuff?

    i just vote with my wallet – boots have missed out on nearly 300 quid in the last year because theyve turned it into a womens shop. they dont advertise to men. sainsburys had a similar twist with their female staff vs thick male customers last year and i stopped shopping there.

    incidently the ASA has a policy that protects everyone but men from humiliation…

    • Grayalun

      I couldn’t agree more with your comment it seems these days every advert I see potrays men as useless idiotic fat losers while if these same adverts did a similar thing about women there would be hell to pay.

      I agree about voting with the wallet if Boots feel they can miss out on Male customers through being sexist it is up to them but I won’t buy stuff there anymore.

  • eon

    strange thing about that advert – the women dont look like theyve had any medicine and obviously the useless men havent taken any – so who the hell is buying the stuff?

    i just vote with my wallet – boots have missed out on nearly 300 quid in the last year because theyve turned it into a womens shop. they dont advertise to men. sainsburys had a similar twist with their female staff vs thick male customers last year and i stopped shopping there.

    incidently the ASA has a policy that protects everyone but men from humiliation…

    • Grayalun

      I couldn’t agree more with your comment it seems these days every advert I see potrays men as useless idiotic fat losers while if these same adverts did a similar thing about women there would be hell to pay.

      I agree about voting with the wallet if Boots feel they can miss out on Male customers through being sexist it is up to them but I won’t buy stuff there anymore.

  • Tom

    And now boots decide to continue with the patronising ‘when he’s ill and you don’t have time to be’.

    Do they get off on this insulting sexist crap?

  • Tom

    And now boots decide to continue with the patronising ‘when he’s ill and you don’t have time to be’.

    Do they get off on this insulting sexist crap?

  • The Ad Hater

    Oh dear, Boots will be launching 14, yes FOURTEEN, different versions of “Here Come The Girls” as part of Christmas. They are also launching a new “Strictly Come Dancing” product range. WHAT THE FUCK IS THIS SHIT?!
    http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/8108422/Boots-aims-for-a-Strictly-Come-Dancing-Christmas.html

  • Anonymous

    WTF Anonymous. Here's a tip: don't be so blatant in your retarded attempt to market this shitty ad. Everyone hates the damned thing, except Chavs. And guess what? Chavs aren't dropping money on presents like that.

  • Robin Brown

    A Boots employee writes…

  • Anonymous

    Chillax, guys!!! You're all being way too harsh. I for one (and current tracking suggests I'm not alone) think it's charming and insightful. And what's more it shows the extensive range that Boots has to offer at Christmas in an engaging and memorable way. If you've got a problem with that, you should get out of advertising! PLUS you guys are blogging about it IN YOUR PRIVATE TIME!!!1! SO it can't be ALL bad. And before you ask, no, I don't work at Mother.

    • chrismet

      If it was women being portrayed as useless idiots you wouldn’t be calling it “charming and insightful” you hypocrite.

  • Anonymous

    HAHA! Too right! That is my reaction whenever this shit advert comes on the TV. I am FORCED to MUTE this SHITE everytime I see even ONE second of it!
    I just want to punch each and every one of the members of Sugababes in the face for ever deciding to do a cover of this song. What the hell was wrong with the one Boots used in 2007? That was so much BETTER!

  • Robin Brown

    Well, quite. I think any considered response to this ad would be like trying to review a punch in the face.

  • Dan McDaid

    I JUST had the same reaction to this advert. They seem to have misssed a few things with this campaign – one: repeating "here come the girls" over and over again – without moving to the second, less relevant bar – is just profoundly fucking annoying. Two: when a gaggle of "girls" of this stripe turn up at a restaurant/bar/whatever, literally EVERYONE in the establishment rolls their eyes, certain that these hen party monstrosities are about to put paid to the good night they had planned. These aren't free-spirited, fun-loving "ladies who lunch", they're shrieking, self-centred, repulsive fuckbags who are setting back the cause of feminism by about three million years and who make me want to punch myself in the balls till I go gay.

    Phew.

Hate adverts?

This is the one chance you’ll ever get to fight back against terrible adverts. For once, the boot can be on the other foot. Deliver it to the knackers of evil – and hit the buttons below.

Still here?

You should definitely sign up below. Every extra follower makes Gladstone Brookes unhappy.