AdTurds Bad Adverts – Badverts

17Jul/1110

Gillette Fusion Proglide Challenge Adverts

Let's get this straight. If a man who only exists in a regional radio station drivetime slot – probably nursing an unnecessarily chirpy disposition, raging speed habit and unhealthy interest in young, female interns – bursts into a changing room with a whoop, calls me buddy and starts paying a dubious interest in my semi-naked torso it's probably going to be the worst for him.

Not that anyone ever stands, stripped to the waist, in any public changing rooms having a shave; but if that were to happen the chances are that if an annoying little twerp surprises someone in a vulnerable position and gets a bit close, the person on the receiving end of his attention is probably anticipating at best a mugging and worst a burglary of an entirely different kind. This advert is actually called Invasion, so who knows where it could end up.

Gillette says that these are all real people, yet there are British, French, German, American and Irish ads that often appear to take place in the same venue. This raises a number of interesting questions, namely just how ordinary are these ordinary men off the street?

fusion proglide challenge

If they are indeed average Joes then how exactly does Gillette manage to attract men to the same venue to stand around in the nip having wet shaves in deserted changing rooms? Troubling questions.

And just why does every ad start with an idiotic whoop? Since when has it been a good idea to interrupt someone with a loud whoop and door slam while they're drawing a sharp blade across their throat?

"Whooooooo! Hello bud-... Oh my God. He's bleeding! BLEEDING! Get help! Whoooooo! It's the Fusion Proglide Challenge! Tug and pull... tug and pull... Whoooooo!"

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  • TMonkey

    How come the ‘presenter’ and crew come bursting out of the back of a van with no windows.  I’m sure there’s an EU directive that prevents passengers in commercial vehicles with no rear seats.  ‘Whoop!, Hello Buddy!’ I would give him a suckerpunch!

  • TMonkey

    How come the ‘presenter’ and crew come bursting out of the back of a van with no windows.  I’m sure there’s an EU directive that prevents passengers in commercial vehicles with no rear seats.  ‘Whoop!, Hello Buddy!’ I would give him a suckerpunch!

  • McBoeuf

    Furthermore, they show two videos on his cunting iPonce which any fucking retard can see are actually the same video, with a different colour background, started at different times! This truly is the biggest abortion of an advert i have seen in some time.

  • McBoeuf

    Furthermore, they show two videos on his cunting iPonce which any fucking retard can see are actually the same video, with a different colour background, started at different times! This truly is the biggest abortion of an advert i have seen in some time.

  • the mason killer

    whoop buddy, the **** that thought that one of should have his japs eye sliced open with the razor then after shave poured on its gaping wound

  • the mason killer

    whoop buddy, the **** that thought that one of should have his japs eye sliced open with the razor then after shave poured on its gaping wound

  • MerlinthehappyPig

    Nobody shaves that well, that fast. Not even with the best razor on earth. THEY ARE NOT REALLY SHAVING! Any man knows that during REAL shaving you quickly begin to look like a victim of a razor attack!

  • MerlinthehappyPig

    Nobody shaves that well, that fast. Not even with the best razor on earth. THEY ARE NOT REALLY SHAVING! Any man knows that during REAL shaving you quickly begin to look like a victim of a razor attack!

  • Steph

    if this was real, the next words out the invader’s mouth would be ‘wooo! buddy how’s y-AAARGH FUCK HE’S JUST SLICED MY NIPPLE OFF WITH THE RAZOR FOR THE LOVE OF GOD WHY!’
    ‘oh jesus, sorry about that, you scared the shit outta me’

  • Steph

    if this was real, the next words out the invader’s mouth would be ‘wooo! buddy how’s y-AAARGH FUCK HE’S JUST SLICED MY NIPPLE OFF WITH THE RAZOR FOR THE LOVE OF GOD WHY!’
    ‘oh jesus, sorry about that, you scared the shit outta me’

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