AdTurds Bad Adverts – Badverts

8Aug/1110

Hero to zero: Stephen Merchant ruins his reputation in Barclays ad

NO THE SQUIRREL ISN'T RELEVANT YOU TOILET!

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  • Wilfwilliams76

    Shit annoying adverts as bad as the direct line ones with that twat from the pimms ad

  • Wilfwilliams76

    Shit annoying adverts as bad as the direct line ones with that twat from the pimms ad

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  • dianenw2

    I can’t watch Merchant or the Ad. It truly upsets meB The tele personna is  obviously the right one,a rapacious  cynic. Maybe he’s giving all the dough to the Barclay repossessed

  • dianenw2

    I can’t watch Merchant or the Ad. It truly upsets meB The tele personna is  obviously the right one,a rapacious  cynic. Maybe he’s giving all the dough to the Barclay repossessed

  • Naboo8

    Advertisers have recently
    developed the annoying habit of embracing this sort of knowing,
    self-deprecatory kookiness. Barclays has done it with Stephen Merchant, and 02 did
    it with the ‘welcome to 02’s mind’ ads. Some adverts (e.g., Go Compare) are
    deliberately annoying because – from an advertiser’s point of view – it’s
    better to incite a negative response from viewers than indifference or none at
    all. Others are annoying because advertisers misjudge their audiences’
    sensibilities; what they thought would be uproariously funny (e.g., those
    Halifax radio station ads) actually turns out to be profoundly irritating. I
    suppose there is a third category of adverts, ably represented by those Cara
    Confused karaoke horror shows, which annoy people because they fail to actually
    advertise anything and – ironically enough – confuse people.

    But Barclays and 02’s post-modern,
    ‘advertisers are cards, aren’t they?’ strategy is the most annoying of the lot.
    Both companies chose irritating metaphors for their adverts, but used ironic-sounding
    voiceovers or bemused-looking spokespeople in order to be self-effacing. It’s
    like having the CEO of Barclays or 02 suddenly appearing next to you on your
    sofa, nudging you in the side, gesturing at the TV, rolling his eyes and saying
    ‘adverts, eh?’ with faux-exasperation. And then you’re supposed to think the
    company is sound because they’re actually on your side: ‘look, mate, we think
    the advert is annoying too! We “get” people like you. But you know what those wacky
    advertising-types are like, don’t you? We’ve got to play the game by their
    rules. I mean, look, it’s a half-man, half-goat creature wearing cricket whites
    and riding a bike talking about our pay-as-you-go mobiles! I mean, like, you
    know, ZOMG!’

    I find it all quite cynical. Advertisers
    are obviously getting wind of the fact that a lot of people despise some of the
    shite they produce. What better way to promote something than by appearing to
    empathise with those of us who often want to smash our tellies to bits at the
    first sight of an annoying advert? But the strategy appears to have backfired:
    the adverts are still annoying, and now they’re also presumptuous and matey.

    Anyway, rant over. I love the
    site, keep up the good work.

  • Naboo8

    Advertisers have recently
    developed the annoying habit of embracing this sort of knowing,
    self-deprecatory kookiness. Barclays has done it with Stephen Merchant, and 02 did
    it with the ‘welcome to 02’s mind’ ads. Some adverts (e.g., Go Compare) are
    deliberately annoying because – from an advertiser’s point of view – it’s
    better to incite a negative response from viewers than indifference or none at
    all. Others are annoying because advertisers misjudge their audiences’
    sensibilities; what they thought would be uproariously funny (e.g., those
    Halifax radio station ads) actually turns out to be profoundly irritating. I
    suppose there is a third category of adverts, ably represented by those Cara
    Confused karaoke horror shows, which annoy people because they fail to actually
    advertise anything and – ironically enough – confuse people.

    But Barclays and 02’s post-modern,
    ‘advertisers are cards, aren’t they?’ strategy is the most annoying of the lot.
    Both companies chose irritating metaphors for their adverts, but used ironic-sounding
    voiceovers or bemused-looking spokespeople in order to be self-effacing. It’s
    like having the CEO of Barclays or 02 suddenly appearing next to you on your
    sofa, nudging you in the side, gesturing at the TV, rolling his eyes and saying
    ‘adverts, eh?’ with faux-exasperation. And then you’re supposed to think the
    company is sound because they’re actually on your side: ‘look, mate, we think
    the advert is annoying too! We “get” people like you. But you know what those wacky
    advertising-types are like, don’t you? We’ve got to play the game by their
    rules. I mean, look, it’s a half-man, half-goat creature wearing cricket whites
    and riding a bike talking about our pay-as-you-go mobiles! I mean, like, you
    know, ZOMG!’

    I find it all quite cynical. Advertisers
    are obviously getting wind of the fact that a lot of people despise some of the
    shite they produce. What better way to promote something than by appearing to
    empathise with those of us who often want to smash our tellies to bits at the
    first sight of an annoying advert? But the strategy appears to have backfired:
    the adverts are still annoying, and now they’re also presumptuous and matey.

    Anyway, rant over. I love the
    site, keep up the good work.

  • Guest

    Actually, most people love him even more after these adverts

  • Guest

    Actually, most people love him even more after these adverts

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