'Two original what?' is the most obvious question to this really quite terrible campaign for BMW, who haven't had a good advert for sodding ages.
After the mind-frazzlingly misjudged Joy campaign we now get two poshos wanking about their incredible lives – and BMW seems to think we should be grateful.
I cannot possibly explain how hateful this all is. And I never could if I tried for a week. What I find particularly odd is that BMW has a reputation for being a brand of car made used by twats, so why exactly would you want to create an advert showing a pair of twats driving your car?
Incredibly BMW came up with these two – one of them's called Freddie for fuck's sake – out of loads of siblings that wanted to be part of it. So, one is a model and the other is a marble shunter; one them eats 'heavy stuff' the other one eats oh for the love of God I can't go on.
If BMW wanted to find the two biggest twunts on the face of the Earth they succeeded. Normally I'd doubt that that was the intention, but following BMW's recent run of ads I'm not so sure.
There's the quite hideous advert below and an interview with the Lunds below that. The vacant dribbling knob ends. You just know they vote Tory as well.
NB. The page www.2originals.com that hosted a site all about the brothers doesn't appears to be there any more. Wonder why. Perhaps because it was a bloody abomination.
Here's what it said about Freddie - the 'urban one' that looks a bit like Jenson Button - and Adam - the 'sporty one' who looks like Adam Rickett - for the sake of posterity:
Freddie lives in London and enjoys the lifestyle of being in a big metropolitan city where things are happening all the time. He works as a model and an actor and buys and sells a personal account of shares on the stock market in his spare time.
His brother describes him as the sensitive, thoughtful and caring one but also with a great sense of humor and a flamboyant ability to make people laugh.
Adam lives in a cottage in the middle of 26 acres of remote woodland. He loves the outdoors, loves rugby and taking his four dogs out for walks. Adam works as a tree surgeon, felling trees and selling the timber to the local community. He also has a marble importing business where he sources stones from Italy.
Here's what the most recent comment on the specially-created 2Originals Youtube channel makes of it:
And, finally, Youtube appears to have its own suggestion:
NB. Chris Lawrence has been in touch with this amusing update..