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6Sep/1112

BMW: Two original ****s

'Two original what?' is the most obvious question to this really quite terrible campaign for BMW, who haven't had a good advert for sodding ages.

After the mind-frazzlingly misjudged Joy campaign we now get two poshos wanking about their incredible lives – and BMW seems to think we should be grateful.

I cannot possibly explain how hateful this all is. And I never could if I tried for a week. What I find particularly odd is that BMW has a reputation for being a brand of car made used by twats, so why exactly would you want to create an advert showing a pair of twats driving your car?

Incredibly BMW came up with these two – one of them's called Freddie for fuck's sake – out of loads of siblings that wanted to be part of it. So, one is a model and the other is a marble shunter; one them eats 'heavy stuff' the other one eats oh for the love of God I can't go on.

If BMW wanted to find the two biggest twunts on the face of the Earth they succeeded. Normally I'd doubt that that was the intention, but following BMW's recent run of ads I'm not so sure.

There's the quite hideous advert below and an interview with the Lunds below that. The vacant dribbling knob ends. You just know they vote Tory as well.

NB. The page www.2originals.com that hosted a site all about the brothers doesn't appears to be there any more. Wonder why. Perhaps because it was a bloody abomination.

Here's what it said about Freddie - the 'urban one' that looks a bit like Jenson Button - and Adam - the 'sporty one' who looks like Adam Rickett - for the sake of posterity:

Freddie lives in London and enjoys the lifestyle of being in a big metropolitan city where things are happening all the time. He works as a model and an actor and buys and sells a personal account of shares on the stock market in his spare time.

His brother describes him as the sensitive, thoughtful and caring one but also with a great sense of humor and a flamboyant ability to make people laugh.

Adam lives in a cottage in the middle of 26 acres of remote woodland. He loves the outdoors, loves rugby and taking his four dogs out for walks. Adam works as a tree surgeon, felling trees and selling the timber to the local community. He also has a marble importing business where he sources stones from Italy.

Here's what the most recent comment on the specially-created 2Originals Youtube channel makes of it:

And, finally, Youtube appears to have its own suggestion:

NB. Chris Lawrence has been in touch with this amusing update..

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  • Makes you want to cry out for some CRAZY PEOPLE ads, doesn’t it?
    VOLVO: THEY’RE BOXY, BUT THEY’RE GOOD.
    BMW: BUILT BY TEUTONICS, DRIVEN BY TWATS.

  • Makes you want to cry out for some CRAZY PEOPLE ads, doesn’t it?
    VOLVO: THEY’RE BOXY, BUT THEY’RE GOOD.
    BMW: BUILT BY TEUTONICS, DRIVEN BY TWATS.

  • Pingback: The worst TV adverts ever | AdTurds - Adverts That Are Shit()

  • Pingback: The worst adverts of 2011 | AdTurds - Adverts That Are Shit()

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  • stuckinazoo

    Yep annoying advert. I knew something was niggling me but it only really hit me when I saw your thoughts here in black and white. Puts me right off the brand (not that I could afford a new one and only consider those boxy looking ones of 80’s/early 90’s vintage interesting). Also these brothers never actually say how their taste in cars differ. Maybe it’s as simple as “He likes red, I like blue.”

  • stuckinazoo

    Yep annoying advert. I knew something was niggling me but it only really hit me when I saw your thoughts here in black and white. Puts me right off the brand (not that I could afford a new one and only consider those boxy looking ones of 80’s/early 90’s vintage interesting). Also these brothers never actually say how their taste in cars differ. Maybe it’s as simple as “He likes red, I like blue.”

  • One Gun

    This ad makes me want to shit my kidneys. This utterly loathesome pair of knob jockeys need a good hard kick in the marbles.

    • Dave.

      God almighty, when you see the clueless twats that are on the apprentice create characters like this, you don’t realise that people in the real world come up with ideas so hideously awful as this.

      Who the holy shitting fuck thinks the public give a fuck?

      At least when Cilliy Bang came up with Barry Scott it was really fucking funny.

  • One Gun

    This ad makes me want to shit my kidneys. This utterly loathesome pair of knob jockeys need a good hard kick in the marbles.

    • Dave.

      God almighty, when you see the clueless twats that are on the apprentice create characters like this, you don’t realise that people in the real world come up with ideas so hideously awful as this.

      Who the holy shitting fuck thinks the public give a fuck?

      At least when Cilliy Bang came up with Barry Scott it was really fucking funny.

  • Radgeflaps

    he orders a mini skinny latte with no milk no sugar?

    it’s not a fucking latte is it then you tosser.

    • Djlloyd45

      The whole thing is obscene.  I’m so glad I found this blog.  My brother works with architects?  WTF?  So is he an architect then? No?  An office cleaner maybe?  Makes me think that the script was written in German and translated.  To save money on shit adverts they usually have them without speaking parts (e.g. the ‘Joy’ BS) but this one must have complicated things for them.  The only thing that makes it better than the ‘Joy’ campaign (we have so little to say about our cars, and we want them to appeal to absolutely everyone, so we’ll just say they make you feel nice) is that it makes you sit up to hurl abuse at the two tossers on your TV.  There.  I’m done.  Thanks.

  • Radgeflaps

    he orders a mini skinny latte with no milk no sugar?

    it’s not a fucking latte is it then you tosser.

    • Djlloyd45

      The whole thing is obscene.  I’m so glad I found this blog.  My brother works with architects?  WTF?  So is he an architect then? No?  An office cleaner maybe?  Makes me think that the script was written in German and translated.  To save money on shit adverts they usually have them without speaking parts (e.g. the ‘Joy’ BS) but this one must have complicated things for them.  The only thing that makes it better than the ‘Joy’ campaign (we have so little to say about our cars, and we want them to appeal to absolutely everyone, so we’ll just say they make you feel nice) is that it makes you sit up to hurl abuse at the two tossers on your TV.  There.  I’m done.  Thanks.

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