AdTurds Bad Adverts – Badverts

27Jun/1434

Gladstone Brookes

This advert annoys me - and PPI reclaiming is the slightly-more-modern-day equivalent of chasing ambulances, so it's pretty hideous all round. I watch a channel that has this twerp on every advert break, urging me to do something there is absolutely no point in me doing (taking out PPI - an absolute mug's game). So. Here's some stuff about Gladstone Brookes - and why you shouldn't touch them with a bargepole if you want to reclaim missold PPI.

Fees

Chances are that Gladstone Brookes, like all Claims Management Companies who tout for PPI business, will take about a third of what you're owed if you have a case. Here's a hypothetical example:

You bought a dodgy PPI plan and the bank owes you three grand (£3,000). You're entitled to all of that money and can easily reclaim it by sending them a letter. For the privilege of sending that letter on your behalf, Gladstone Brooks will charge you around a thousand quid (actually £900 given Gladstone Brookes' fees of 25% plus VAT).

That's enough for a pretty decent family holiday you're handing to Gladstone Brookes, just for the cost of a stamp and a templated letter. If you want to reclaim, then follow these instructions by Which? and save yourself a packet.

No win, no fee?

Apparently not. From the Gladstone Brookes website:

In some instances, your bank may decide to re-investigate your complaint. If this results in your claim being upheld, you will still be liable for our fees.

Allegations of misselling

Gladstone Brookes is one of six companies that consumer rights group Which? alleges breached regulations on PPI reclamation - telling mystery shoppers that it could get more money for them than if they reclaimed themselves. This, of course, is untrue and completely against the rules. They repeated this claim when the BBC contacted them as part of a similar investigation.

The lesson? Knowledge is power.

Misleading advert

The Advertising Standards Authority has already given Gladstone Brookes a slap on the wrist. They said that the banned adverts' claims that the reclaiming process was complex and time-consuming - and that there was a time limit on reclaiming - were 'misleading' and called the reclamation process a 'straightforward process' - it ordered them not to show the advert in its current form again.

Credit cards and loans

The great draw of a PPI reclaim, of course, is that you'll get lots of lovely wonga to splash on cars, cocaine and prostitutes. That's not necessarily the case though - even if you win. And, should a Claims Management Company do it for you, you might actually find yourself out of pocket in the meantime. Here's how:

You are awarded £3,000 compensation, which is deducted from the outstanding balance on your loan or credit card balance - this might not reduce your debt to zero, if the outstanding debt is £5,000 for example. You have to pay the CMC £900. Potentially you have no cash with which to do this, but you must pay them anyway. Conceivably you have to take out another loan to cover the CMC's fees.

What does Gladstone Brookes say?

Here's what Gladstone Brookes says about why you should pay it almost half of money that is rightfully yours, just because they sent your bank a letter for you:

We must also say that the process only seemed easy to you because we made it look easy.

This is not true. The process is extremely simple.

We can assure you that you have saved a lot of time and energy by instructing us to work on your behalf.

That is true, if you think downloading a templated letter, filling it out and posting is hard work. The ASA says that it is 'misleading' to suggest that the process is time-consuming and complex.

We have achieved a victory for you and would expect that you will be happy to pay us for the service you have received.

If you will, you're a mug.

The advert

Here's Gladstone Brookes' current advert, which I hate.

Currently you can vote to make it the most hated advert of June - right here:

In the immortal words of Bernard Manning, chuck it back in their face - and tell them to fuck off.

  • Debsy

    I went down the Gladstone Brooks road and what a waste of time it is. You have to complete the same forms over and over because they lose them. The it takes weeks and weeks before you get a useless update saying your forms have been submitted….then nothing, zilch, nada.
    As the ad says “Whats Going On?”

  • Redlarf

    Not only are they a bad company.. The actor is terrible.. do you notice how he has to move his right arm to remind himself to emphasise a word. This long running advert should be ditched , besides the incorrect grammar the whole concept is a lie, as they take one third of any cash you get back.

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  • Conrad

    Sadrock Streams, Me would like you to contact I, please. My Grammar teacher would like to give you a piece of her mind. Nothing glad about that stone you have brooked.

  • Conrad

    This “Sadrock Streams” advert is a real pain in the arsenal. I cringe every time I hear their advert “… missold to you and I …” Missold to I ? Me think not.
    Gladstone Brookes, in my opinion, need to check their TV ads for grammatical errors.

  • Robert Walter

    How can one have confidence in a company like Gladstone Brookes when their high-profile TV advert says “… that may have been charged to you and I”, or words to that effect. Can someone who is so sloppy as to make such a fundamental grammatical error be trusted to handle money professionally? I don’t think so.

  • Robert Walter

    How can one have confidence in a company like Gladstone Brookes when their high-profile TV advert says “… that may have been charged to you and I”, or words to that effect. Can someone who is so sloppy as to make such a fundamental grammatical error be trusted to handle money professionally? I don’t think so.

  • gary yarker

    Gladstone brooks advert

    ‘mis-sold to people like you and I’

    sounds posh, but would you say ‘mis-sold to I’?

    No, you would say ‘mis-sold to ME’

    Therefore there ad should say ‘mis-sold to you and ME’

    How difficult is it to get the English correct?

    It just makes them look like total numpties.

    • Prunes Quallor

      POSH? POSH? It doesn’t sound POSH at all. It is the verbiage of an ignoramus in the advertising company and GBL is stupid to continue airing it.

    • Alec

      Did you mean “their” ad

  • gary yarker

    Gladstone brooks advert

    ‘mis-sold to people like you and I’

    sounds posh, but would you say ‘mis-sold to I’?

    No, you would say ‘mis-sold to ME’

    Therefore there ad should say ‘mis-sold to you and ME’

    How difficult is it to get the English correct?

    It just makes them look like total numpties.

  • Vernon

    Hope their maths is better than their grasp of English Grammar:
    ‘Misselling to you and I’ Morons !

    • Jan

      Yes, I agree. One of my bug-bears when people don’t know the correct time to use you and me instead of you and I. You’d think they’d have had it checked before paying for an advert.

    • Gecko

      Me totally agree!

    • Allan

      I wonder whether that twerp would say “To I and you”. The strange thing is that Americans never make this mistake.

      • Prunes Quallor

        Now that is strange.
        The choice of “me” or “I” should be taught in junior school, as it was to me – along with the use of the apostrophe, about which, few people know, these days.

        • Sameh Strauch

          Reading people’s posts in Facebook is quite amusing. Many people seem to sprinkle apostrophes at random throughout their sentences.

      • Sameh Strauch

        Sorry, but I have seen so many American films and TV shows where they make this mistake that I almost believed they were doing it on purpose.

  • Vernon

    Hope their maths is better than their grasp of English Grammar:
    ‘Misselling to you and I’ Morons !

    • Jan

      Yes, I agree. One of my bug-bears when people don’t know the correct time to use you and me instead of you and I. You’d think they’d have had it checked before paying for an advert.

    • Gecko

      Me totally agree!

    • Allan

      I wonder whether that twerp would say “To I and you”. The strange thing is that Americans never make this mistake.

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  • Malik

    What terrible company, a simple letter to bank should have done same thing what they ended up taking 25% of my over paid money to the bank. Folks please avoid this company. They threaten my with debt collectors for their fee even before I received my money from bank. They were desperate to accept whatever offered on first letter. Poor communication and rude staff..

  • Malik

    What terrible company, a simple letter to bank should have done same thing what they ended up taking 25% of my over paid money to the bank. Folks please avoid this company. They threaten my with debt collectors for their fee even before I received my money from bank. They were desperate to accept whatever offered on first letter. Poor communication and rude staff..

  • Steph

    ding-ding-ding WANK-STONE BROOKS!

  • Steph

    ding-ding-ding WANK-STONE BROOKS!

  • Rabbit

    Completely agree. I saw the dreaded PPI appear on a credit card statement recently. So I phoned the bank and complained about it. They posted me a form which I filled out with basic information and 6 weeks later, I had a full refund plus interest. How can anyone justify charging a big percentage of potentially large sums of money for simply posting a letter. It’s absolutely disgusting.

  • Rabbit

    Completely agree. I saw the dreaded PPI appear on a credit card statement recently. So I phoned the bank and complained about it. They posted me a form which I filled out with basic information and 6 weeks later, I had a full refund plus interest. How can anyone justify charging a big percentage of potentially large sums of money for simply posting a letter. It’s absolutely disgusting.

  • Chris

    I want to take a metal bat to this guys skull

  • magadog67

    Oh yeah forgot to say AAAAAAAAARRRRRGGGGHHH

  • magadog67

    Oh yeah forgot to say AAAAAAAAARRRRRGGGGHHH

  • magadog67

    Why in God’s name did they choose this obnoxious little fart to appear in the ad? Maybe they wanted to alienate people even more than they already had with their false claims about how difficult and time consuming it is to post a letter.
    Grrrrrrrrrrr

    • GhostRiderWhoDoesntHaveABike

      That ‘man’ in the advert is definitely not human! His body doesn’t move any inch nor does his face apart from the lips. I bet if the camera swivelled to the side of his head there’d be a load of circuit boards exposed and a cable connected to a PC. Would you take advice from an ANDROID!!!

  • magadog67

    Why in God’s name did they choose this obnoxious little fart to appear in the ad? Maybe they wanted to alienate people even more than they already had with their false claims about how difficult and time consuming it is to post a letter.
    Grrrrrrrrrrr

    • GhostRiderWhoDoesntHaveABike

      That ‘man’ in the advert is definitely not human! His body doesn’t move any inch nor does his face apart from the lips. I bet if the camera swivelled to the side of his head there’d be a load of circuit boards exposed and a cable connected to a PC. Would you take advice from an ANDROID!!!

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