AdTurds Bad Adverts – Badverts

23Jan/1542

MoneySupermarket Twerking Advert

What's the most memorable thing that's ever happened to you? It might be an event - a birthday, marriage or birth - or it might be something that sticks in the memory for its bucket-listish quality: a bungee-jump, swimming with dolphins or a spitroast.

There's a good chance, however, that it's something either unpleasant or really weird - possibly both at the same time. A broken leg, a beating, being caught in flagrante, a sacking or perhaps a particularly bad day when all four happened. I had one a few months back when I returned to the car I'd recently purchased to find a massive tree branch sticking out of it - unpleasant and weird.

Perhaps the strangest thing that ever happened to me was when David Gest stepped out of a lift in a Tesco supermarket in Toxteth. If you'd asked me at the time - about 11.30pm on a Tuesday night - what was the least likely thing to happen next, there's a good chance that David Gest (who later tried to sue me for reasons too lengthy to go into here) stepping out of the lift would be fairly high up.

For as long as I live I won't forget that moment. And that's why this MoneySupermarket Twerking Advert - featuring a white man with Kim Kardashian's booty, slut-dropping and twerking his way through LA in high-heels and Y-fronts to the Pussycat Dolls, with the help of Sharon Osbourne - exists (he's called Michael Van Schoick and insist it's all his arse).

The weirder the better because, as I've discussed before, the only things these adverts are trying to do is be memorable. No message is communicated, no product sold, no brand message - it's there to be remembered and that's all. And to that end, literally anything can happen in price-comparison adverts in general - and MoneySupermarket adverts specifically.

Philip Schofield could swan-dive into a bowl of Angel Delight while playing Ride of the Valkyries on a paper-and-comb. Felicity Kendall could play ping-pong, Bangkok-style with Esther Rantzen while Sue Barker commentated. Nicholas Lyndhurst could fire Tic-Tacs out of a pea-shooter at a unicycling Gentle Ben in a lido. The relative merits of these ideas are irrelevant - the only metric is whether people would share it on social networks, watch the video on their smartphones and talk about it on the bus.

Juxtaposition is the new God. Dissonance is sacred. LOLZ are the only currency. Post-modernism has won and we have only post-post-modernism to look forward to. #EpicStrut = Amen. The meme is the only reality. Welcome.

Edit: Here's an amusing skit of Cameron farting out horrible Tory policies

  • stevemac1

    This perverse advert is still doing the rounds, I can’t believe it!
    It is normalizing odd freakish and perverse behaviour that should belong only behind closed doors out of sight to children and normal people. I have a great sense of humour but this has got nothing to do with it.
    As some previous commentor mentioned this is a sad result of post modernism where anything goes.
    I no longer use this comparision website solely because of this.

  • Mark M

    I love being bummed. My email address is sesarp101@gmail.com

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  • Fadzai

    I just hate this add I must turn to an other channel it’s that bad. THE WORST of the WORST.

  • Fadzai

    I just hate this add I must turn to an other channel it’s that bad. THE WORST of the WORST.

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  • choosy

    The cheesiest ad ever.

  • choosy

    The cheesiest ad ever.

  • De

    NO NO NONONO!!!!!!!!L bout only ones with sense of humour , that’s speepal talk ,,THE question here wat do U think this is doing to the minds of kids,,,,, not fucking good ,,,should be banned ,,,,or they should have a tv channel called for the SHEPPAL!!!!!!!!!!!

    • Boss

      it’s not doing anything to the kids, it is you hate and your intolerance what’s not good for kinds and humankind.

  • De

    NO NO NONONO!!!!!!!!L bout only ones with sense of humour , that’s speepal talk ,,THE question here wat do U think this is doing to the minds of kids,,,,, not fucking good ,,,should be banned ,,,,or they should have a tv channel called for the SHEPPAL!!!!!!!!!!!

    • Boss

      it’s not doing anything to the kids, it is you hate and your intolerance what’s not good for kinds and humankind.

  • Kymera

    On first seeing this ad, I thought “Well, that’s different.”.

    Now, after seeing it in EVERY FUCKING AD BREAK, EVERY FUCKING DAY, I find myself wanting one of the people being “strutted” at to punch the pointy faced fucker until his arse deflates.

    I hate this ad.

  • Kymera

    On first seeing this ad, I thought “Well, that’s different.”.

    Now, after seeing it in EVERY FUCKING AD BREAK, EVERY FUCKING DAY, I find myself wanting one of the people being “strutted” at to punch the pointy faced fucker until his arse deflates.

    I hate this ad.

  • This beats that MadBid advert as the worst I have ever seen.

  • This beats that MadBid advert as the worst I have ever seen.

  • Eric McNamara

    weird and stupid.

  • Eric McNamara

    weird and stupid.

  • Jess

    Love it!!! Only people with a sense of humour will get this lol

    • What’s to ‘get’?

      • Jess

        I rest my case.

        • Wise to have one first I’d’ve thought.

          • Jess

            Oh c’mon, Robin! What don’t you like about it? 🙂

          • I neither like nor dislike it. It just is – it’s straight out of the playbook of ‘a bit weird’. Not a patch on Vic and Bob doing it 20 years ago either:

          • Jess

            I like that one! ?

    • Ooh Matron

      “only people with a (weak and puerile) sense of humour will get this” Adding “lol” means I also rest my case, as you so smugly put it.

      • Jess

        There are many people who enjoy this ad and find it funny ..if that makes for a weak and puerile sense of humour then so be it. ? You have a nice day now.

        • De

          Your on your own

          • Jess

            I have no problem with that.

    • wayne

      Problem is Jess its sexual and I really don’t want my kid seeing such tripe.

  • Jess

    Love it!!! Only people with a sense of humour will get this lol

    • What’s to ‘get’?

      • Jess

        I rest my case.

        • Wise to have one first I’d’ve thought.

          • Jess

            Oh c’mon, Robin! What don’t you like about it? 🙂

          • I neither like nor dislike it. It just is – it’s straight out of the playbook of ‘a bit weird’. Not a patch on Vic and Bob doing it 20 years ago either:

          • Jess

            I like that one!

    • Ooh Matron

      “only people with a (weak and puerile) sense of humour will get this” Adding “lol” means I also rest my case, as you so smugly put it.

      • Jess

        There are many people who enjoy this ad and find it funny ..if that makes for a weak and puerile sense of humour then so be it.

        • De

          Your on your own

          • Jess

            I have no problem with that.

    • wayne

      Problem is Jess its sexual and I really don’t want my kid seeing such tripe.

  • Jag

    This is the most stupid advert I have seen god sake is this is how you sell insurance nobody should deal with you are absolutely a load of idiots and quite frankly why should we insure with you when their are companies out there who do not have to put such shit like this to draw attention

  • Jag

    This is the most stupid advert I have seen god sake is this is how you sell insurance nobody should deal with you are absolutely a load of idiots and quite frankly why should we insure with you when their are companies out there who do not have to put such shit like this to draw attention

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