Muller yoghurt and black civil rights

This ad from Mueller plays on one of the most irritating things known to exist – someone singing stupid songs, badly.

Tuneless wailing is pretty bad at the best of times, pair it to something inane and it’s unbearable.

The woman who sings “I’ve got my berry, got my cherry” – perhaps the stupidest couplet ever committed to the page – has the worst voice I’ve ever heard. Cowell would throttle her.

Then it gets worse. The sound of children singing is always a cheap shot in advertising, and as far as I’m concerned it never sounds any better than nails being dragged down a blackboard.

The coupe de grace is a vaguely gospel, dare I say it negro spiritual quality to the ‘we’ve got creamy yoghurt’ refrain.

Of course, what makes this all the more egregious is that this ditty was originally sung by Nina Simone, widely assumed to be about slavery.

It’s a defiantly upbeat song, lest we forget, from a black woman that was released at a time when the black civil rights movement was exploding into life across America in response to widespread segregation, persecution and racism.

Fucking yoghurt.