Lists are very popular these days, in exactly the same way that advert aren’t, so it should come as no surprise that I found an article titled The 13 Most Annoying Advert Characters of all Time today on my trawl around teh interwebs.
Lists like this are designed to capture the fleeting attentions of WILFers and other browsers, whose attention spans are probably shorter than those of people watching Go Compare adverts, so they have to reel you in.
This list is a good result: easily understandable concept; lots of images; very short excerpts; nice clean layout; 10,000 other ‘article you may be interested in’ links at the bottom among a dozen other calls-to-action.
It works in pretty much the same way that adverts do, ironically enough. They don’t want you to buy anything (probably) but a few extra hits, a click on the ads and some capture of your data in the shape of emails wouldn’t go amiss.
Anyway, the list in question is all US-based, so means nothing to me, apart from sighting the Pillsbury Doughboy, who looks rather like the Stay Puft Marshmallow Man to me.
This site think a guy called The Noid was the most annoying ad character. Not as annoying as Barry Scott mate.
• What other annoying ad characters are out there? Is Tony The Tiger a twat? Were the Monster Munch monsters a bunch of dicks? Is the Nesquik Rabbit a complete and total ****? Let us know.