AdTurds was startled to discover there was such a thing as lingerie designed for pregnant women, and even more startled to discover the range is called HOTmilk.
That’s a fairly obvious implication in my book. These women are pregnant; their breasts are full of milk; the women are hot. Therefore, HOTmilk. Plus, that’s awfuly close to HOTmilf, which would mean something else entirely. A coincidence?
Hot breast milk isn’t a particularly pleasant notion in my mind. There’s an idea perpetuated mainly by tabloid sub-editors that pregnant women are very sexy, simply by virtue of having a growing child in their belly.
I have no strong feelings either way about whether they are or not, but probably the last thing I’m thinking when I see a heavily-pregnant woman is ‘I’d like to have sex with her.”
Perhaps the pregnant-and-up-for-it market is a particularly large one, and I can well image why pregnant women may not necessarily want to make do with particularly-unsexy nursing underwear, but an advert titled ‘Soft Porn?! HOTmilk Lingerie commercial breaks more than just the rules!’ with the following standfirst?
HOTmilk Lingerie’s beautiful advertising imagery was once referred to as ‘soft porn’. Well I wonder what they would make of HOTmilk’s saucy new commercial?!! Moms looking this sexy should be banned!!
What’s more, the bras are called things like Her Midnight Charm Was Striking, Radiant In Her Rescue and Her Radiance Enchanted Him?
Good grief. It’s almost enough to put me off my, er… well, you can make up your own punchline there.