Today, you know how your campaign will be received, pretty much instantly after the first spot airs. I’m straight on Tweetdeck watching the comments come in. It’s terrifying to watch. Sink? Swim? There’s always good and bad, but you can work out how you’ve done in that year of creative development in minutes. It’s incredible.
But some of the harshest critics of our work rather conveniently keep their names private. Who is “@adturds”? You can guess the tone of his comments, can’t you. But his anonymity lets him wax lyrical without reprisals. There are many like him. But there’s no such luck for me.