AdWorms: September’s most annoying advert


Earworms are those songs you can’t get our of your head. They can frequently be enjoyable – refreshing the memory back to a forgotten song; something that can take you back to a particular time and place.

More frequently, however, they’re pure annoyance. Creators of teenybop music, novelty tunes and, yes, adverts, have been aware of this for yonks – and this is something I’ve talked about at length. I’ve no intention of going into the amateur psychology of it again; instead I’m going to tell you which ones are getting on my tits due to their aural pollution.

Because if these people are going to deliberately infuriate us it’s the least we can do in return. Maybe it’s a futile gesture, but it will make me feel infinitesimally better.

Muller Rice Rice Baby advert

Try-hard wackiness incarnate.

Fiat 500L advert

Like a child screaming on a train for hours.

Flash tablet things

I want to do the voice artists a severe physical discourtesy.

Admiral Multicar advert

One of the worst songs in history gets even worse with the ‘non-singer singers’ meme.