AdTurds Bad Adverts – Badverts

24Jan/1120

Dead Dad Paul Whitehouse Emotional Blackmail Aviva Ad

Emotional manipulation is nothing new in advertising. Think of those kindly old faces plugging life insurance for when they're six feet under. But it's surely never been so in-your-face as this advert for Avivia life insurance featuring Paul Whitehouse as a kindly - but very much karked - Ghost Dad.

Look at poor Dead Dad Paul Whitehouse. He may be dead, as is indicated by his white apparel - long such proscribed as the attire for dead human beings, as laid out in Randall and Hopkirk (Deceased) - but at least he provided for his kids with a life insurance policy UNLIKE YOU YOU FUCKING MISERLY, IRRESPONSIBLE, SORRY EXCUSE FOR A FATHER.

What happens if you snuff it eh? There'll be no dead Dad to look after your wife and kids BECAUSE YOU SPENT THAT CASH ON A FUCKING FLATSCREEN TV RATHER THAN PUTTING A BIT OF MONEY AWAY EVERY MONTH, DIDN'T YOU? YOU UTTER BASTARD?

No matey, the only people who'll be around your house when you're six feet under ROTTING IN HELL ARE THE FUCKING BAILIFFS. SELLING YOUR KIDS, PISSING ON YOUR COUCH AND TOUCHING YOUR MISSUS INAPPROPRIATELY.

Unless it's actually Paul Whitehouse himself, bringing your poor widowed wife flowers and gifts of computer games for the little 'uns. Because maybe that's what Paul Whitehouse will be doing, when you're brown bread. Getting his feet under the table, shagging YOUR wife in YOUR bed and wearing YOUR fucking slippers. And your kids... now they're calling HIM Dad.

Look at Paul Whitehouse. Look at him pushing your kids on the swings at the park, taking your wife out to a West End show, with all the cash he's made from Aviva adverts. Stroking your cat as it curls up contentedly on his lap. You can see in her eyes that she still loves you - that she's going through the motions with Paul. But she has no choice - how else can she make ends meet? How else?

All because you didn't take out that life insurance policy with Aviva.

  • Pingback: Aviva ads: Paul Whitehouse's calvacade of cunts | AdTurds - Adverts That Are Shit()

  • Steph

    yeah, brilliantly fucking creepy. ‘give us some money so your wife and kids can fuck off on holiday before your body is cold’. i love it when people emotionally manipulate me for cash, it’s just soooo sweet and touching.

  • Oh fuck off you berk.

  • Bryan

    You really need your head examined if this *brilliant* life insurance commercial made you angry.  Seriously, sort yourself out.

    • Oh fuck off.

    • Steph

      yeah, brilliantly fucking creepy. ‘give us some money so your wife and kids can fuck off on holiday before your body is cold’. i love it when people emotionally manipulate me for cash, it’s just soooo sweet and touching.

  • Bryan

    You really need your head examined if this *brilliant* life insurance commercial made you angry.  Seriously, sort yourself out.

  • Pingback: The worst adverts of 2011 | AdTurds - Adverts That Are Shit()

  • Dom

    Gratified to see, after yet another mind blowingly awful ad (tap dancer)’, that when I typed “paul whitehouse aviva crap” into google I got 1510 results. Yours came top.

  • Dom

    Gratified to see, after yet another mind blowingly awful ad (tap dancer)’, that when I typed “paul whitehouse aviva crap” into google I got 1510 results. Yours came top.

  • Pete

    I actually think its rather sweet. In our culture death is seen as a big taboo which is why a lot of people don’t prepare for it. But this is an advert, and adverts sell stuff – so sure, they’re selling a product related to your eventual death, but all products are designed to be desirable for one need or another… and the adverts are supposed to tell us why they might be needed.

    Sure, the product isn’t for everyone but what is? The advert is selling a service so job done. More importantly if it helps to break down the barriers regarding death then I applaud them.

    • A rather generous, I’d say outlandishly so, reading of the thinking behind this ad.

    • Sam Hamer

      “The advert is selling a service so job done.”

      With that attitude, you aren’t half on the right website…!

  • Pete

    I actually think its rather sweet. In our culture death is seen as a big taboo which is why a lot of people don’t prepare for it. But this is an advert, and adverts sell stuff – so sure, they’re selling a product related to your eventual death, but all products are designed to be desirable for one need or another… and the adverts are supposed to tell us why they might be needed.

    Sure, the product isn’t for everyone but what is? The advert is selling a service so job done. More importantly if it helps to break down the barriers regarding death then I applaud them.

    • A rather generous, I’d say outlandishly so, reading of the thinking behind this ad.

    • Sam Hamer

      “The advert is selling a service so job done.”

      With that attitude, you aren’t half on the right website…!

  • Pingback: April 2011 keywords – They’re us, that’s all | AdTurds - Adverts That Are Shit()

  • Tomperfect

    There’s something about this advert that I find utterly vulgar. It reminds me of a road safety advert then for life insurance. I think it may well be because when I first watched it, it wasn’t until the scene with the girl, that I realised he was in fact dead.

    Urgh!

  • Tomperfect

    There’s something about this advert that I find utterly vulgar. It reminds me of a road safety advert then for life insurance. I think it may well be because when I first watched it, it wasn’t until the scene with the girl, that I realised he was in fact dead.

    Urgh!

  • Terencerigby

    Brilliant ad. Very moving and really made me think. Thanks for alerting me to it. Reminded me I need to sort my own life insurance out.

    • Ghost Dad and The Sixth Sense must have blown your mind.

  • Terencerigby

    Brilliant ad. Very moving and really made me think. Thanks for alerting me to it. Reminded me I need to sort my own life insurance out.

    • Ghost Dad and The Sixth Sense must have blown your mind.

  • Pingback: Tweets that mention Dead Dad Paul Whitehouse in emotional blackmail Aviva extravaganza | AdTurds - Adverts That Are Shit -- Topsy.com()

Hate adverts?

This is the one chance you’ll ever get to fight back against terrible adverts. For once, the boot can be on the other foot. Deliver it to the knackers of evil – and hit the buttons below.

Still here?

You should definitely sign up below. Every extra follower makes Gladstone Brookes unhappy.