AdTurds Bad Adverts – Badverts

21Feb/1120

Confused.com Chain Reaction… oh what’s the fucking point?

So, a couple of months after a gibberish advert that made everyone think Confused.com is a dating site, we now have an advert that makes people think, er, something else not obviously related to price comparison websites.

This time Diana Ross's Chain Reaction gets the awful warbling treatment from Louise Dearman, which means Cara Fucking Confused is throwing herself around the screen like a swivel-eyed tramp with St Vitus' Dance, pulling bunches of flowers out of her muff alongside a load of other cult members, most of which seem to have pendulous bouncing breasts and are of every bloody ethnic grouping and various abilities or disabilities known to man – just to reinforce that Cara's Jonestown-like cult don't discriminate.

Interestingly, as I write this, the new Confused.com advert has 29 likes and seven dislikes – a particularly high rate of dislikes for advert on Youtube, where the like-to-dislike ratio is usually around five per cent.

I find this heartening. Despite the idiotic campaign across multiple platforms, despite the money that's obviously been chucked at it there are many who hate this shitty advert as much as I do.

Just not as heartening as I'd find seeing Cara skewered on a gigantic spike as all her followers slump to the ground, having drunk their last drink at their lunatic leader's final command.

Now fuck off.

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  • How strange. Well, they say imitation blah blah. Actually giving me a million quid would be a lot more sincere.

    Plus, seeing it presented by someone else it doesn’t really seem funny. Bummer.

    Oh well, cheers for flagging it up.

  • Attymarco

    Someone’s nicked your comments and posted them here.

    http://www.digitalspy.co.uk/forums/showthread.php?t=1342308&page=105

    • How strange. Well, they say imitation blah blah. Actually giving me a million quid would be a lot more sincere.

      Plus, seeing it presented by someone else it doesn’t really seem funny. Bummer.

      Oh well, cheers for flagging it up.

  • Attymarco

    Someone’s nicked your comments and posted them here.

    http://www.digitalspy.co.uk/forums/showthread.php?t=1342308&page=105

  • other

    Shit. But also probably the most arousing advert on TV. For obvious reasons. Phew.

  • other

    Shit. But also probably the most arousing advert on TV. For obvious reasons. Phew.

  • The Ad Hater

    Shit advert that has ABSOLUTELY NOTHING to do with car insurance! What the hell is it with adverts and ruining classic songs now? Fuck off Cara! Another one to add to the list of ads to be muted.

  • The Ad Hater

    Shit advert that has ABSOLUTELY NOTHING to do with car insurance! What the hell is it with adverts and ruining classic songs now? Fuck off Cara! Another one to add to the list of ads to be muted.

  • Bell-o

    But you’re talking about it, and posting the video… so surely you’ve done what they wanted.

    • They wanted people to write about how terrible it is; how all the people in their advert look like cult members; and how their brand equity is disappearing down a very naff plughole? Doubt it.

      • Col91R

        We might be talking about it but like Robin said, it’s terrible. It’s naff, cheesy, nauseating and gives them no credibility. Besides judging by the comments I have read not many people will be rushing out to use the company.

  • Bell-o

    But you’re talking about it, and posting the video… so surely you’ve done what they wanted.

    • They wanted people to write about how terrible it is; how all the people in their advert look like cult members; and how their brand equity is disappearing down a very naff plughole? Doubt it.

      • We might be talking about it but like Robin said, it’s terrible. It’s naff, cheesy, nauseating and gives them no credibility. Besides judging by the comments I have read not many people will be rushing out to use the company.

  • Vazy

    has anyone else reallised that she keeps pulling random things like a mike + stand, flowers and torches from her vagina.. clara has a magic tw*t!

  • Vazy

    has anyone else reallised that she keeps pulling random things like a mike + stand, flowers and torches from her vagina.. clara has a magic tw*t!

  • Jimbo

    Until these adverts came out, I always thought that “caraconfused” was man.

  • Jimbo

    Until these adverts came out, I always thought that “caraconfused” was man.

  • The frizzy-haired mad-eyed fishwife screaming head originally represented the awful futility of having to endlessly scour around for car insurance. In that sense the head logo made sense and was quite clever – “god, imagine having to deal with all those options and ending up fucking mental like she is, thank fuck for confused.com!” So turning this effigy of frustrated inefficiency into a brand character is bizarre and wrong. Now the brand itself is tainted with what that frizzy haired nutter head stands for – total frustration and confusion. They’re so blinded by the need for an identity they’ve just ignored it anyway, which is another way of telling your customers you think they’re twats. Talking of twats, I see Cara’s party trick extends to flowers now. In short, confused.com has applied their effigy of confusion to their own brand, leaving customers confused and sick of it. TOTAL MARKETING FAIL.

  • The frizzy-haired mad-eyed fishwife screaming head originally represented the awful futility of having to endlessly scour around for car insurance. In that sense the head logo made sense and was quite clever – “god, imagine having to deal with all those options and ending up fucking mental like she is, thank fuck for confused.com!” So turning this effigy of frustrated inefficiency into a brand character is bizarre and wrong. Now the brand itself is tainted with what that frizzy haired nutter head stands for – total frustration and confusion. They’re so blinded by the need for an identity they’ve just ignored it anyway, which is another way of telling your customers you think they’re twats. Talking of twats, I see Cara’s party trick extends to flowers now. In short, confused.com has applied their effigy of confusion to their own brand, leaving customers confused and sick of it. TOTAL MARKETING FAIL.

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