So, a couple of months after a gibberish advert that made everyone think Confused.com is a dating site, we now have an advert that makes people think, er, something else not obviously related to price comparison websites.
This time Diana Ross’s Chain Reaction gets the awful warbling treatment from Louise Dearman, which means Cara Fucking Confused is throwing herself around the screen like a swivel-eyed tramp with St Vitus’ Dance, pulling bunches of flowers out of her muff alongside a load of other cult members, most of which seem to have pendulous bouncing breasts and are of every bloody ethnic grouping and various abilities or disabilities known to man – just to reinforce that Cara’s Jonestown-like cult don’t discriminate.
Interestingly, as I write this, the new Confused.com advert has 29 likes and seven dislikes – a particularly high rate of dislikes for advert on Youtube, where the like-to-dislike ratio is usually around five per cent.
I find this heartening. Despite the idiotic campaign across multiple platforms, despite the money that’s obviously been chucked at it there are many who hate this shitty advert as much as I do.
Just not as heartening as I’d find seeing Cara skewered on a gigantic spike as all her followers slump to the ground, having drunk their last drink at their lunatic leader’s final command.
Now fuck off.