Heroes of Adturds: Cadbury’s

A sad day, no doubt for British industry. Cadbury’s is off to get decimated and absorbed by Kraft; who will rationalise the Cadbury’s bunny, downsize the British Curly Wurley and smash the face of the Phil Collins Gorilla in.

While few are likely to be aware of the economic and social history of the company, most will make an emotional connection with company through its advertising and products. It’s often difficult to separate the two.

And while I’ve compiled a list of some of those most famous adverts below, I’ve included a paragraph by a friend on the passing of the company as we know it.

And that’s it. The last of the great philanthropic British companies – such as Rowntree’s, Terry’s, Dorman Long, Lever Brothers and the Great Western Railway – which helped to ameliorate the worst excesses of capitalism in this country and raised the living standards of the working and lower middle classes, has gone.

This is a genuinely sad day, and not just for those who like chocolate which tastes like chocolate.

So, there you go. Another British institution off to the great chocolate factory in the sky, not via a glass elevator but the rough and tumble of globalised industrial markets.

At least we’ll always have that fit bird in the Flake ad.

Cadbury’s flake advert

Sex and chocolate – a firmly established routine in adland. This is, perhaps, the finest example

Cadbury’s Curly Wurly advert
Terry Scott doing what he did best – and only 3p

Cadbury’s Fruit and Nut advert
Actually comes over as rather wrong in quite a lot of way now, but seemed cute at the time.

Cadbury’s Crunchie advert
Still turns up from time to time on telly, and the slogan still in everyday parlance.
A testament to the power of a good ad.
Cadbury’s Roses advert
Cockneys singing and Big Daddy. Crude but memorable.

Cadbury’s Caramel advert
I fancied the sexy bunny in this as much as I liked eating Caramel.

Cadbury’s Wispa advert

Featuring the wonderful Ruth Madoc and Simon Cadell.

Cadbury’s Milk Tray advert
Much parodied and undeniably silly, almost certainly responsible for lots of apologetic
boxes of chocolates laid on kitchen tables by guilty husbands.

Smash robots
One of the great classics of advertising.

Cadbury’s Fudge advert

Inspiring rude take-offs in playgrounds since the 80s