What an utterly sickening misappropriation of brilliant music. Hasn’t music suffered enough with Volkswagen’s assault on the Beach Boys’ canon of late?
And wasn’t one breathlessly acoustic destruction of an alt-rock classic bad enough recently, with John Lewis (you know, the adverts we’re legally obliged to cry at) trampling all over Morrissey’s daffodils with its utterly underwhelming Christmas advert?
Apparently not, because now we’ve got Thomson assramming the Pixies’ Where Is My Mind? with the intent of selling a cheap fortnight to Marbella. Assramming it while looking at itself in the mirror and winking. Depressing.
This should be a useful reminder of what advertising is: something that uses whatever it can to make you part with your cash. That’s all. That’s literally all it is. Sometimes an advert is funny and sometimes touching. But the final analysis is that they want your money. And if they can annoy you, coerce you, guilt trip you, play on your fundamental alienation from your fellow human or use the things that you love against you, they will.
Twas ever thus of course. Think of all the beautiful classical music you now associate with furniture outlets. Or the brilliant Peter, Bjorn and John song, Young Folks, destroyed forever by its constant rotation on telly and radio. Advertising destroyed it for you, because it wanted your money. Like it’s destroying the Beach Boys’ back catalogue. Like it’s destroying The Pixies.