May Keywords: “Fuck your adverts, you cunts!”

If you’re thinking “well, that headline’s a bit uncalled for” then you may be right.

But that’s how one AdTurds readers sees things, according to our latest trawl of Google Analytics data.

It kind of sums up the most active relationship most people have with adverts – they go onto the internet to seek them out, more often that not to complain about them, I suspect.

What else can we learn from this month’s keywords? Well, fuck all to be honest, though I’ve jotted fown a few thoughts below. But first, a few stats on frequently-used keywords:

Shit – 125: used most frequently in conjunction with Halifax
Annoying – 59: Halifax, Barclays and Direct Line
Worst – 42: Halifax
Hate – 43: Halifax, BT and Louise Redknapp
Fuck – 37: Natwest, Boots, Kia, Yahoo, Jacamo
Jizz – 10: Creme Eggs
Vagina – 10: Confused.com

A resounding victory for Halifax again in most stakes (quite a few banks are getting it in the neck, can’t think why), though I’m not sure whether it’s better or worse to be associated with simply bad adverts as opposed to stuff like ‘jizz’ and ‘vagina’. Clearly the people behind Cadbury’s and Confused.com feel otherwise.

May 2011 amusing keyword phrases

“here come the girls” fuck off – 31 instances
natwest helpful banking fuck off – 16 instances
keith ian and andy twats
“cheryl baker” boobs
“keith ian and andy” who the fuck is responsible?
absolut sclerosis of the liver tony kaye
adverts on bum
bears by naugthy turd company
big hairy audacious goals
cadburys adverts pretentious shite
cadburys jizzing
can we ban the halifax ads
chickswithdicks
companies that clean pigeon shit in halifax
confused .com advert complaints breasts
confused adverts laptop vagina
confused.com bouncing tits
confused.com with tits bouncing around
country price comparison prostitutes – there’s a niche eh, Confused.com?
cream egg advert like cum shot
cream egg up pussey
dale winton goldfish my gold
davina mccall poo
dear yahoo, fuck your adverts, you cunts!
germaine greer featured in suck
halifax ads do it again annoying the fuck out of us
halifax adverts hope they fucking die
has the man off the bt adverts died?
horrible jammie dodger monkeys
how deep is morgan freeman’s voice
i dont understand the cadbury creme egg advert
if women had dicks
is ray parker jr. gay?
jacamo is for fat bastards
jamie redknapp hate
jammie dodger advert horrible
jammie dodger annoying advert
jizzing all over the world
kfc advert we got family creepy
louise redknapp sounds so stupid
mandelson, arrogant little shit
meerkat advert that goes makes us brown makes us brown
memorable for the wrong reason (irritating advertisements in the uk advertising industry 2011)
natwest robbing fuckers
natwest shit awful banking
negative points about cadbury eyebrow
nick knight wrestling
pepsi max advert cunts
samsung galaxy is a fat brick turd
spunked levis
stupid bum shoes
that kid is gonna grow up fat in betty crocker advert
thrush and masturbation
tv advert were woman puts shit in her purse
unbearable facefuck
up your bingo advert makes no sense
video sex with loathing
we buy any car chavvy
what the fuck is going on with those stupid cadburys ads?
what would happen if you ate too many cadburys chocolate fingers?
what’s the annoying bullshit music behind the natwest adverts?
who is responsible for halifax adverts
who is the milf in aviva ad
why doesn’t 118118 just fuck off
women fucking man advert
wouldn’t you agree gary linaker
you wouldn’t steal a car fuck you i would
bt jane nipple slip

Something that interests me, at least, is the way that people are starting to write search engine queries in the same way they might ask another human, rather than the more recognised search engine interrogation containing keywords. What does this mean for advertisers, marketers and social media marketers? I’m fucked if I know.

Elsewhere we can see that Confused.com is now most associated with bouncing animated breasts and cavernous magical vaginas. Nice bit of branding there, guys.

“dear yahoo, fuck your adverts, you cunts!” fascinates me – is someone at Yahoo intended to see this? Could SERPS data be used by companies to gauge public reaction to campaigns? Again, that’s a question for someone else to answer but it’s an interesting proposition.

People are still fascinated by the Morgan/Morethan Freeman adverts – is this going to be the first of a series of ads that borrow a celeb’s voice just for the borrowed interest? We’ll see.

“negative points about cadbury eyebrow” is another one that interest me – it reflects a trend among the keyword searches where people clearly want to be told why an advert is bad. Weird.

NatWest might find some of the results interesting – despite the customer charter the vast majority of searches are from people annoyed with NatWest for poor banking experiences or their nasty little charges.

I love the implicit criticism in stuff like ‘who is responsible for halifax adverts’. Halifax is probably the most hated brand by AdTurds keywords.

Anyway, plenty to chew on until next time. Keep foaming at the mouth, people.

Is it Morgan Freeman on the Morethan adverts?

More Than’s ‘Morethan Freeman’ adverts, which riff off Morgan Freeman’s folksy voiceovers from such films as The Shawshank Redemption, have inspired a lot of attention recently.

The most vexatious seem to be whether the voice in question is Morgan Freeman (it’s not) and whether More Than had to seek the permission of Freeman to copy his voice (apparently they did).

AdTurds spies suggest that not only was Freeman’s permission sought, the drawling actor also – allegedly – received a hefty lump sum for his (lack of) trouble.

And someone apparently from More Than helpfully popped up on the site the other day to explain that of course More Than sought permission before ‘blatantly ripping off’ his voice – their words, not mine.

My beef with the advert, which I quite like up until the last bit where the cheap pun and trying meme become horribly apparent, is that it plays on the borrowed interest from Freeman, and allows – if not invites – viewers to believe that Freeman is actually doing the voiceover.

A few people have poured scorn on this suggestion, pointing out that it’s clearly that little fella at the end of the ad who is called ‘Morethan Freeman’ which, I think you’ll agree, sounds nothing like Morgan Freeman.

Here’s what fretful AdTurds have been typing into their search engine in droves (about 20K) over the past week. Again, I’m left to ponder whether this is a genuine happy accident for More Than.

Morethan Freeman search queries

is it morgan freeman on the more than advert
is morgan freeman in the more than advert
is the more than advert morgan freeman
is that morgan freeman in the more than advert
is it morgan freeman on the morethan advert
more than freeman advert voice
morgan freeman morethan insurance
is it really morgan freeman on the more than advert
is morgan freeman in more than advert
does morgan freeman do the more than ad
does morgan freeman do the morethan advert
is it morgan freeman in the more than advert?
morgan freeman and more than
does morgan freeman do the more than adverts
is it morgan freeman on more than adverts
is it morgan freeman on morethan advert
is it really morgan freeman on the more than adverts
is morgan freeman in the more than advert?
more than advert more than freeman
more than morgan freeman?
morgan freeman more than voice
morgan freeman on more than
did morgan freeman do the more than advert
is it morgan freeman in more than advert
is it morgan freeman on more than
is it morgan freeman on the more than ad
is it morgan freeman on the more than adverts
is it morgan freeman’s voice in the more than adverts
is it morgan freeman’s voice on more than advert
does morgan freeman do the voice for more than
is it morgan freeman in the more than ad
is it morgan freeman in the more than ads
is it morgan freeman’s voice in the more than advert
is it morgan freemans voice on more than advert
is it really morgan freeman in the more than adverts
is it really morgan freeman’s voice in the more than advert
is more than advert morgan freeman
is more than freeman morgan freeman?
is morethan freeman morgan freeman?
is morgan freeman on the more than advert?
is morgan freeman the voice in the more than advert
is morgan freeman the voice of more than
more than advert is it really morgan freeman
more than advert really morgan freeman
did morgan freeman do the morethan advert
does morgan freeman do the more than ads
does morgan freeman voice the more than adverts
is it actually morgan freeman in the more than advert
is it morgan freeman more than
is it morgan freeman on the more than ads
is it really morgan freeman on the morethan advert
is more than freeman morgan
is more than freeman really morgan freeman
is morgan freeman in the more than ad
is morgan freeman more than freeman
is morgan freeman on more than advert
is morgan freeman on the more than adverts
is morgan freeman the voice for more than
is morgan freeman the voice of the more than advert
is the more than advert really morgan freeman
more than ad is it morgan freeman
more than adverts is it morgan freeman
more than freeman morgan freeman?
morgan freeman more than advert?
who does the morethan freeman voice
who voices morethan freeman
does morgan freeman do more than advert
does morgan freeman do the more than advert?
does morgan freeman do the more than adverts?
does morgan freeman do the voiceover for the more than advert
is it actually morgan freeman on the more than ad
is it morgan freeman in the advert
is it morgan freeman in the more than
is it morgan freeman in the morethan adverts
is it morgan freeman on more than ad
is it really morgan freeman on the more than ad
is morgan freeman in the more than
is morgan freeman more than advert
is morgan freeman on the new more than advert
is that morgan freeman on the morethan advert
is that really morgan freeman in the more than advert
is the more than ad morgan freeman
is the more than advert actually morgan freeman
is the voice in the more than advert morgan freeman
is the voice on the more than advert morgan freeman
more than ad with morgan freeman
more than advert – is it morgan freeman
more than freeman is it morgan
more than freeman tv ad
more than insurance is it morgan freeman
morethan advert freeman
morethan advert is it morgan freeman
morethan freeman adverts
morethan.com morgan freeman
morgan freeman advert insurance
morgan freeman doing more than advert
morgan freeman in morethan
new more than advert morgan freeman?
did morgan freeman do the more than advert?
does morgan freeman do the morethan freeman advert
does morgan freeman do the voice for the more than advert
does morgan freeman voice the more than advert
is it actually morgan freeman on the more than advert
is it actually morgan freeman on the more than advert?
is it morgan freeman doing the more than adverts
is it morgan freeman in more than
is it morgan freeman in more than ad
is it morgan freeman in the more than adverts?
is it morgan freeman in the new more than ad
is it morgan freeman in the new more than advert
is it morgan freeman in the new more than advert?
is it morgan freeman on advert
is it morgan freeman on morethan ad
is it morgan freeman on the more than ads?
is it morgan freeman on the new more than advert
is it morgan freeman voice on more than advert
is it morgan freeman who does the more than adverts
is it morgan freeman’s voice on the more than ad
is it morgan freeman’s voice on the more than adverts
is it morgan freemans voice in the more than advert?
is it morgan freemans voice on the more than advert?
is it morgan freemans voice on the more than adverts
is it really morgan freeman doing the more than advert
is it really morgan freeman in the more than ad
is it really morgan freeman more than
is it really morgan freeman’s voice on the more than advert
is more than freeman voiced by morgan freeman
is more than morgan freeman
is more than morgan freeman?
is morgan freeman more than
is morgan freeman the voice on the more than advert
is that morgan freeman in the morethan adverts
is that morgan freeman on the more than ads
is that morgan freeman’s voice in more than advert
is that morgan freemans voice in the more than advert
is that really morgan freeman on the morethan advert
is the more than advert morgan freeman’s voice
is the morethan advert morgan freeman
more than tv advert with morgan freeman
morgan freeman does more than advert
morgan freeman in more than
morgan freeman in more than advert?
morgan freeman in more than adverts
morgan freeman in morethan advert
morgan freeman more than advert voice
morgan freeman voice advert
morgan freeman voice more than advert
morgan freeman voice on more than
morgan freeman, more than
new more than advert with morgan freeman
did morgan freeman sue more than
did morgan freeman voice the more than advert
does morgan freeman do the more than ad?
does morgan freeman do the more than commercial
does morgan freeman do the morethan
does morgan freeman do the voice for more than adverts
does morgan freeman do the voice for the more than advert?
does morgan freeman do the voiceover on more than advert
does morgan freeman narrate the more than advert
does morgan freeman speak on the morethan advert
does morgan freeman voice the more than
does morgan freeman voice the more than ads
dud morgan freeman do the morethan adverts
freeman more than advert
is is really morgan freeman’s voice in the morethan advert
is it morgan freeman in more than adverts
is it morgan freeman in morethan ad
is it morgan freeman in morethan advert
is it morgan freeman in the advert for more than
is it morgan freeman in the more than ad?
is it morgan freeman in the morethan advert?
is it morgan freeman morethan advert
is it morgan freeman on more than advert?
is it morgan freeman on morethan
is it morgan freeman on the more than
is it morgan freeman on the morethan adverts
is it morgan freeman speaking in the more than advert
is it morgan freeman that does the more than advert
is it morgan freeman voice more than
is it morgan freeman voice on more than ad
is it morgan freeman’s voice in more than advert
is it morgan freeman’s voice in the morethan advert
is it morgan freeman’s voice on more than
is it morgan freeman’s voice on more than ad
is it morgan freeman’s voice on the advert
is it morgan freeman’s voice on the more than advert?
is it morgan freeman’s voice on the more than adverts?
is it morgan freeman’s voice on the morethan advert
is it morgan freemans real voice on the more than advert
is it morgan freemans voice in the morethan adverts?
is it morgan freemans voice on the more than ads
is it morgan freemans voice on the more tthsn advert
is it morgan freemans voice on the morethan
is it morgan freemans voice on the morethan advert?
is it morthan freeman
is it really morgan freeman in the more than ad?
is it really morgan freeman on more than advert
is it really morgan freeman on the advert
is it really morgan freeman voice on the more than advert
is it really morgan freemans voice on more than advert
is it really morgan freemans voice on the more than advert
is more than advert actually morgan freeman
is more than advert freeman morgan freeman
is more than advert really morgan freeman
is more than advert voiced by morgan freeman
is morethan freeman
is morethan freeman morgan
is morethan freeman voiced by morgan freeman
is morgan freeman doing the more than
is morgan freeman doing the more than advert
is morgan freeman doing the voice in the more than advert
is morgan freeman in more than ad
is morgan freeman in the more than ads
is morgan freeman in the morethan ad
is morgan freeman in the new more than ad?
is morgan freeman in the new more than advert
is morgan freeman in the new more than adverts
is morgan freeman on more than ad?
is morgan freeman on the advert more than
is morgan freeman the voice im the more than advert?
is morgan freeman the voice in the new more than adverts
is morgan freeman the voice of more than advert
is morgan freeman the voice of more than insurance
is morgan freeman the voice of new more than advert
is morgan freeman the voice of the more than ads
is morgan freeman the voice of the more than adverts
is morgan freeman the voice of the more than adverts?
is morgan freeman’s voice on the more than advert
is morgan freemans voice on the more than advert
is morgan freemans voice used in the more than advert
is that morgan freeman in more than
is that morgan freeman in more than advert
is that morgan freeman in the more than ad
is that morgan freeman in the more than ads
is that morgan freeman in the more than adverts
is that morgan freeman on the advert
is that morgan freeman on the more than ads?
is that morgan freeman on the more than advert?
is that morgan freeman’s voice in the more than advert
is that morgan freeman’s voice in the more than adverts
is that morgan freeman’s voice on the more than advert
is that morgan freemans voice on the more than advert
is that morgan freemans voice on the more than advert?
is the more than ad really morgan freeman
is the more than advert actually morgan freeman?
is the more than advert morgan freeman?
is the more than advert morgan freemans voice
is the more than advert really morgan freeman?
is the more than freeman ads actually morgan freeman
is the morethan voice morgan freeman
is the morgan freeman advert voice his voice
is the new more than advert morgan freeman
is the voice on the more than advert actually morgan freeman
more than ad morgan freeman?
more than ads + morgan freeman
more than advert – morgan freeman?
more than advert is it morgan freemans voice
more than advert is it really morgan freeman?
more than advert- is it morgan freeman
more than advertisement with morgan freeman
more than adverts morgan freeman?
more than adverts with morgan freeman
more than freeman actually morgan freeman?
more than freeman ad real
more than freeman copyright
more than freeman is it really
more than freeman is morgan freeman
more than freeman really morgan
more than freeman voice?
more than insurance advert is it morgan freeman
more than insurance advert more than freeman
more than insurance morgan freeman voice over
more than insurance morgan freeman?
more than insurance tv advert morgan freeman
more than is it morgan freeman?
more than is that morgan freeman
more than morgan freeman ads
more than morgan freeman adverts
more than morgan freeman impression
more than morgan freeman insurance
more than morgan freeman’s voice
more than really morgan freeman?
more than tv ad, morgan freeman
more than tv advert real morgan freeman?
morethan freeman is it morgan